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Lesson #2: Prioritize Your Customer
“There is only one boss,” said Walton. “The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
Sam Walton Quotes
Sam Walton Quotes
My Website Moved to Page One - Two Approaches That Helped
Ever hear of somebody that "married up?" When your website is getting off the rearmost pages, you too can marry up. Here are a couple of tips for moving your website higher in the organic listings. It worked for me! I hope it works for you.

I Live by a Simple Philosophy Which Helped me Become Successful!
What is the secret to success? Why are so many people struggling with the idea that success is simple. If you really want to know what the secret to success is free your mind of any former ideas and open your thought process to the fact that success is not actually that difficult, in fact my simple philosophy can help you attain your goal.
Seven Words That Will Make Your Website Worth Viewing
What are the seven most important words associated with Web-marketing. I'll give you a hint: Search, Engine, and Optimization don't make the cut. So what words do make the list? What are the seven words that will make your website worth viewing?
Editing the Easy Way
Will Newman provides tips on making the editing process easier.
Most Frequently Requested Help
What do you think is the most frequently requested plea for help? Overcoming Objections? Handling Stalls and Put-Offs? Closing? Getting Appointments? It's getting calls returned.
Handling Irate Customers Allow Them to Vent
Understand that customers are irate because what they thought was going to happen didn't: they're "hurt." When you know a customer is upset, immediately give them permission to vent their frustration; and they will want to - you can count on that!

SEO Copywriting Tips to Increase Your Search Engine Rankings
Websites these days are an essential part of doing business. Every business should have one – they are as essential as a phone for business success. But, when people look for you on the web, can they find you? When people are looking for your product or service, they generally don’t enter the name of your company or your name into a search engine. They type in what they are looking for. So – they won’t type in Mary Jones Premium Furniture, they will type in “leather lounge suites + Sydney”.

5 Ways to Create Effective Website Content
In order to retain the attention of prospects and clients visiting your small business website, the content you present needs to be organized, easy to read and search engine compatible. Writing for the web is different - online reading is not the same as reading from print. Web users, particularly those performing website searches, have limited attention spans - they tend to scan pages for specific information rather than reading every single word of content.

Search Engine Friendly Pages
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

One Word that Can Help With Life Balance!
Somehow, in forgetting to keep balance in our lives, we forgot one of the most important words in our conversations. At work and even when growing up, we heard it more than we cared. The word, is “no.”

Other important words Related Articles

Content Is King
As Tim Fitzpatrick said in the lead article, content---the words and information on your website---is more important than graphics. How much more? Look at any financial site and imagine it without the words. Does it have any meaning?

The Strategic Use of Powerful Words, According To Your Strategic Thinking Business Coach
Your Strategic Thinking Business Coach strongly believes that it is important to convey your ideas in a strategic manner by capturing the attention of the reader or listener you are addressing. The power of words is not always forefront in our minds when we communicate and Your Strategic Thinking Business Coach wants to remind you about the awesome power of words. Some of the most persuasive words in the English language are: you, easy, health, money, new, love, discover, power, save, result, safety, and guarantee. Using active and lively verbs with the above words can further enhance the power of each of the words. Here is a partial list of active and lively verbs to add even more power to those words.
The Strategic Use of Powerful Words For Your Marketing - Advice From Your Strategic Thinking Business Coach
Spoken and written words carry awesome power. The words & phrases that you use in your daily business and personal life are extremely important. Our words can add positive power and help us gain success or our words can add negative power and help reduce or prohibit success. This is especially true in marketing. Words make a huge difference in the degree of impact from your marketing communications. One of my favorite sources of insightful and powerful marketing advice is Steve Hackney of Hackney Marketing Ltd. Located in Leicester, UK. According to Steve Hackney, there are a number of “magic” and “hypnotic” words that you can use to increase the power of your marketing. Steve Hackney’s list includes the following 28 words. Steve also provides a list of what he calls “killer words” will make people lose interest or stop reading.
Words of Power
Words have power – words spoken with clear intent and emotion carry more power than just random words on a page. Many businesses try and create their business plan or marketing material by just copying what someone else has done. They take the words, shuffle them around a bit and then label it with their company name.
Seven Words That Will Make Your Website Worth Viewing
What are the seven most important words associated with Web-marketing. I'll give you a hint: Search, Engine, and Optimization don't make the cut. So what words do make the list? What are the seven words that will make your website worth viewing?
The Power of Words in Marketing
Words are a funny thing. You can use them to get rich but if you use them incorrectly they will make you poor. Words can be used to make peace or start a war. Words are definitely powerful. Some words work with one industry while the same ones do not work in another. The following has some important information on words relating to marketing, ad copy and conversation in sales.

••••••>Avoid the Use of "Stop Words" in Your Keyword Selections
SEO involves the process of investigating keywords to use on your site, do not waste your time on using Stop Words in your keyword selections. Stop words are actually ignored by Google and the other search engine spiders. Stop words are small, common words that are used on every website: words like "a," "the," and "and" are the most frequently used words on the Internet and should be avoided in keywords when possible.

Selling on EBay - How to Increase Your Online Auction Sale on EBay
I have tested changing just 2 words that were deep in the text, words that made it clear I cared a great deal about making a sale. I changed them into words that were indifferent and the response went up by 180%. What were those words?
Ode to Words
Enrich your vocabulary every day by scheduling time to read. Be curious about the words you don’t understand. Become aware of the words that live inside your head by journaling. Use the power of words by adopting a mantra. Our language shapes our thinking. Our words ultimately define us. Who do you want to be?
What language are YOU speaking?
Why do salespeople speak the “language of words” when their customers are speaking the “language of numbers”? Salespeople are using words to describe their features and functions; they use words in describing their benefits. They use words in their PowerPoint presentations, proposals and collateral materials. Words everywhere! Where’s the $, %, #’s?
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