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Why Editing is Essential for Web Copy
We have all heard the infamous words, "First Impressions Matter". Perhaps nothing sums up the best reason that editing is essential for web copy. Stop and think about the last website that you visited. Did you notice something that was not quite right? Chances are if you did, it will stick in your mind for a very long time!

Other impressions matter Related Articles

Fast First Impressions
First impressions are important and it takes less time than ever before to create one. Learn 5 ways to improve your first impression with new sales prospects.

If You Don't Know, Ask...Then Ask Again
First impressions...how quickly do you make them, hold onto them and judge everything by them? Making a judgment based on first impressions won't serve you. Paying attention to how and why you make those judgments will. Should you judge a book by its cover?
WHAT IS YOUR BRAND?
Each of us has a personal brand. It is made up of the feelings, impressions and images we leave with people.
First Impressions Funding
Information on First Impressions Funding
Why Editing is Essential for Web Copy
We have all heard the infamous words, "First Impressions Matter". Perhaps nothing sums up the best reason that editing is essential for web copy. Stop and think about the last website that you visited. Did you notice something that was not quite right? Chances are if you did, it will stick in your mind for a very long time!
First Impressions
Picking up from my recent posting We'll meet again... I thought it would be worth looking at how First Impressions can impact our opinions of other people and their opinions of us. In turn first impressions can affect the desire to work together or not. Have you ever regretted a time when you didn’t make a favourable first impression? Did you wish you could have your time over again to make a more positive impression? I am sure you are not alone. We can all think of a time when we messed up. As the old saying goes: ‘You don’t get a second chance to make a good first impression’.
The Sad State of Customer Service or How to lose customers!
With an economy limping along and businesses struggling to survive, what happens when things start to change for the better? Has your organization cut to the bone? Can current staff make the time to handle new customers? Will they be too stressed out and time constrained that first impressions are bad impressions? Before we can recover, we have to learn how to do better, not just more, with less. This article highlights the real problems that lie ahead...
Your Self Image and Your Business
No matter what you want to believe, your image affects your business. People judge based upon first impressions. “What you see is what you get.” In fact, your image is nine-tenths of success. A potential client will determine whether to connect with you in less than one minute. As an entrepreneur, you are your brand.

You Never Get a Second Chance to Make a First Meeting
What's true for impressions is true for meetings! If you're a super busy professional, you're keenly aware of 1st impressions when you're meeting with someone new. You know that it is important to come off as clear, energetic, strong, confident, and really put your best foot forward.
There is no such thing as a home page
As children we are taught to see beyond first impressions and give everyone a chance. The old “don’t judge a book by its cover” still plays in my ears as I enter a less than pristine restaurant or a new acquaintance’s messy home. Still, in everyday life and especially in business, first impressions mean everything. From the polish of your shoes to the make of your phone, we are constantly being judged by our peers based on outward appearances; and a professional website is no exception. In an online world your website is more than just your storefront, it’s your brand identity.

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