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Using Total Rewards to Motivate Sales Professionals During Uncertain Economic Times
Confused on what to do in an unsure economy with your sales professionals? Need new ideas to help motivate and retain the best performers? This article will help spark some fresh thoughts for your compensation packages.

Other incentive compensation Related Articles

Ask the Expert: Partner and Alliance Manager Compensation
The debate continues to rage about the best compensation structure for partner managers. Recently BMG sat with a round table of chief executives, financial and alliance officers to discuss the merits behind the plethora of compensation structures available. The group didn’t agree on salary figures, commission percentages or bonuses, yet they did agree on one thing: the compensation structure MUST create the right motivation and this falls into two camps: strategic or tactical.

How to use incentive marketing effectively
Incentive marketing, simply put is a specific plan to get people to do what you want them to do. This could be employees or customers; you offer a reward of some kind for performing certain objectives. When we say incentive marketing however this usually refers to customers or clients. We want them to remain loyal to a brand, product or company, and so in order to do this we set up an incentive marketing strategy that will bring them back continuously.
Does Changing Compensation Increase Sales?
A conference attendee asked how she could change the compensation for her highly paid, salaried producers, in order to provide the incentive to sell more. Read this article to learn the answer to this question.
What’s the right incentive scheme for my sales team?
Of all questions, this is the one that remains on the minds of sales leaders and executive teams. It is often the cause of more debate and angst than any other question in a business. People search for the golden answer, however their quest will not deliver a definitive one because it all depends on what you want to achieve. The current wisdom is that while there are ‘best practice’ frameworks for creating the ideal sales compensation or incentive scheme, it is not a ‘one size fits all’ approach.
Compensation and Performance
Does compensation really drive top performance? Well we've certainly seen a lot of people being paid a lot of money for not performing so what's up? If you have someone who is the right person for the job and they have shown promising results then it is probably a good investment to up the compensation. But compensating the wrong person is never going to make them the right person for the job. And your results will suffer in 9 different ways. What questions should you be asking yourself as you consider executive compensation approaches?
Incentives and Brand Loyalty: A Winning Combination
Reward points are used by credit card companies, gas stations, book stores, airlines, and almost any large chain in order to reward the loyalty of their client base. These companies understand the importance of brand recognition, and incentive-based compensation for being a loyal customer. These points are redeemable and can be applied as credits or used as a form of payment.
Dealer Incentive Programs
You hear about them on the television all the time, mostly with cars, but not always. Still, what is a dealer incentive program and how could one possibly benefit you? To be perfectly honest, and I can be because I'm not selling you anything (wink) the term dealer incentive program is a little more broad than getting cash or prizes for buying something. In a very real sense a dealer incentive program can bolster sales, reduce sales costs, reward loyalty to your brand and help launch new products. From a pretty simplistic standpoint, let's look at all four of these.

Sales Compensation Plans: Improve Your Plan to Boost Your Profitability
Everywhere I go, CEOs complain that their sales compensation plans don’t seem to work as well as they had hoped. A bad sales compensation plan effectively converts “pay-for-performance” into “pay-for-non-performance.” If your sales incentive plan doesn’t create a win-win-win-for you, your salesperson and the customer-it is bound to fail sooner or later. Here are six key features of a winning sales compensation plan.
Sales motivation and Compensation Planning
Performance based compensation works very well as a means of motivating sales people. Sales people who are paid commission, tend to be guided by their compensation plan. Read this before you redesign your sales compensation plan.
Incentive Compensation Plans that Work
A carefully designed, well executed incentive compensation program will enable a company to attract, motivate and reward top-notch employees. It will also sustain a creative, performance-driven work environment, as well as support behaviors that align with the organization's business objectives, marketing goals and overall strategies. The article reviews the characteristics of a successful incentive compensation program including the requirement that the plan be integrated into overall business objectives, business processes, and financial/accounting practices. Areas discussed include setting up a compensation program, aligning it with multiple strategies, determining quantifiable results, and linking it to a clear payout formula and timeline.

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