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This report recommends that SUM reorient MicroStart to focus more clearly on finding and supporting organizations that have good potential to become major providers, while reducing the proportion of its resources devoted to low potential organizations.

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Do Not Call!
Since the federal 'Do Not Call' law came into effect, many of you have written, called or e-mailed asking what effect this new law will have on prospecting by telephone.
How to use incentive marketing effectively
Incentive marketing, simply put is a specific plan to get people to do what you want them to do. This could be employees or customers; you offer a reward of some kind for performing certain objectives. When we say incentive marketing however this usually refers to customers or clients. We want them to remain loyal to a brand, product or company, and so in order to do this we set up an incentive marketing strategy that will bring them back continuously.
What are Key Questions to Ask Yourself About Incentives and Rebates
To know which of incentive and rebates would work better with your customers, you need to ask yourself five key questions:
What Are The Results of A Recent Poll?
In a recent poll eighty-eight percent of the people surveyed reported that they would rather win a travel incentive then a cash incentive. One possible reason for this is that once money is spent (normally it is used to pay outstanding bills) it’s gone. A trip is something that the whole family can enjoy. The stories of a memorable trip are stories that get told years later at family gatherings.

Tips on How to Create Effective Employee Incentive Programs
Tips on How to Create Effective Employee Incentive Programs
Taking Charge of Your Life
How do you live your life? At cause or at effect? It is important to be aware of this distinction. It is the rare individual who always lives his or her life at cause; however, far too many of us live a large portion of our lives at effect - responding to the whims, desires or emotional states of others.
The Vacuum Effect!
The Vacuum Effect! It is interesting how similar situations appear as you go through life. I suppose when something happens once you become more aware of when it happens again. Anyway this month I had a couple of instances of what I will call “The Vacuum Effect”. This is where in companies or organisations you have a key employee leaving with a consequential effect on the rest of the business.

Dealer Incentive Programs
You hear about them on the television all the time, mostly with cars, but not always. Still, what is a dealer incentive program and how could one possibly benefit you? To be perfectly honest, and I can be because I'm not selling you anything (wink) the term dealer incentive program is a little more broad than getting cash or prizes for buying something. In a very real sense a dealer incentive program can bolster sales, reduce sales costs, reward loyalty to your brand and help launch new products. From a pretty simplistic standpoint, let's look at all four of these.

Measuring your Marketing - Which bits work?
These days there are so many creative ways to market your products or services that it's easy to get caught up in trying all sorts of stuff and then never really know which activity gets you the best results. From websites and e-shots, to signs in the window and flyers, they will all have an effect (you hope) and it's time you knew how much of an effect so that you can spend your future budgets wisely.
Incentive Compensation Plans that Work
A carefully designed, well executed incentive compensation program will enable a company to attract, motivate and reward top-notch employees. It will also sustain a creative, performance-driven work environment, as well as support behaviors that align with the organization's business objectives, marketing goals and overall strategies. The article reviews the characteristics of a successful incentive compensation program including the requirement that the plan be integrated into overall business objectives, business processes, and financial/accounting practices. Areas discussed include setting up a compensation program, aligning it with multiple strategies, determining quantifiable results, and linking it to a clear payout formula and timeline.

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