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Lesson #5: Make Your Workers Happy
“You have to employ winners, and then allow winners to do what they do,” says Simmons. “You have to give them autonomy, which means, in a lot of cases, the opportunity to make mistakes.”

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Let Consumers Sample Your Brand - e-Sampling For Retail
E-sampling can be a great way to promote your business. By setting up a micro-site or page that focuses on your product, you will be sure to get the views you need to promote that particular product. When e-sampling, remember to include a coupon for use on the product after you have sent the sample. This will not only incentivize the product, but it will allow your potential consumers to know that your product is of value. Make the directions clear on how they will receive the sample and what the sample will include.
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