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Why Most Ads, Sale Letters, and Websites Don’t Turn A Profit?
Most ads don’t work because they are like the enlarged version of the company’s business card. If you want to make money with your advertising, you got to structure your ad exactly how you would conduct a sale presentation face to face with a potential buyer. Remember that those who buy a four inch drill are really buying four inch holes. People aren’t interested in what you have for sale; they are mainly interested in solving a problem. Before starting your sale pitch in print, you got to be successful at “selling” the problem first. Think it this way…what is one reason most of your customers are buying from you?

Other inch drill Related Articles

Business Coach: Do You Employ the Yard by Yard or Inch by Inch Methodology to Master Success
With all the business coaches to executive coaches entering the marketplace, what is the most effective methodology: Inch by Inch or Yard by Yard?
Why Most Ads, Sale Letters, and Websites Don’t Turn A Profit?
Most ads don’t work because they are like the enlarged version of the company’s business card. If you want to make money with your advertising, you got to structure your ad exactly how you would conduct a sale presentation face to face with a potential buyer. Remember that those who buy a four inch drill are really buying four inch holes. People aren’t interested in what you have for sale; they are mainly interested in solving a problem. Before starting your sale pitch in print, you got to be successful at “selling” the problem first. Think it this way…what is one reason most of your customers are buying from you?

Dowsing for Requirements
Dowsing is a method for "devining" where water might be before you drill. Given the challenges of getting good business requirements from the business community, it might be time to try to apply this fringe technique to the process of business analysis.
Features and Benefits
"Because nobody who bought a drill ever really wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should deliver information about making holes, not about drills!" Perry Marshall

Where Are You in Social Media Adoption Curve?
As I inch closer to publishing my new book Marketing 2.0, I continue to observe the wide spectrum of early adopters and those who have heard about this social media stuff but haven’t bought into it yet.
MAKING QUALITY PAY-OFF BIG!
Do you want to inch up the charts or do you want to leap? I think that is the greatest reason Lean-style thinking has develop Kaizan events. Focus on results and “LET’S GITTER DONE!”
Are you wanting to change or preserve your reality? (Part 3 of 3)
Part 1 of this introductory article highlighted whether stretching, aka personal grow, is for you and whether you are open to using it to grow your business and improve your lifestyle. Part 2 covered how to stretch to your desired reality in a conscious and supported way. Part 3 shows you what attitudes and actions are required before you can replace inch-by-inch changes with exponential progress.

LEADERSHIP MEANS REALISING TRUE POTENTIALS
Realizing true potentials by continuous efforts put us to a level in the life. You only find oil if you drill wells. You may think you're finding it when you're drawing maps and studying logs, but you have to drill." (Source: The Hunters, by John Masters, Canadian O & G wildcatter.) There is more to us than we know. If we can be made to see it, perhaps for the rest of our lives we will be unwilling to settle for less. --Kurt Hahn. Everybody should try anything to know everything inside. We should always try to know ourselves.. We do not know our true potentials. We never try consciously or unconsciously to dwell it from within.
Prioritize your Strategic Initiatives
Strategic planning is a great way to identify which initiatives can add the most value to your organization. The next step is to prioritize initiatives with a systematic method. Use our downloadable Priority Index Tool to guide you through the prioritization process, and help you drill down on the value added for each proposed initiative.
Unlock Your Self Improvement Power
When we look at a certain object, a painting for example – we won’t be able to appreciate what’s in it, what is painted and what else goes with it if the painting is just an inch away from our face. But if we try to take it a little further, we’ll have a clearer vision of the whole art work.
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