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incongruity Tagged Articles
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Awaken Your Brand's Cognitive Itch
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| The term 'cognitive itch' was first used by James Kellaris of the University of California to describe the experience of music that gets stuck in your head and you just can't get rid of it. This same phenomenon can result from watching commercials, Web-videos and even full-featured multimedia websites. |
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Rule 6 Do Something Thats Totally Outrageous
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| This is Rule #6 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars. |
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