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Recession Proof Your Career 10 Ways to Keep Your Job
There is lots of talk of recession these days. Whether the talk is true or not here are 10 things you can be doing for your career to bolster your chances of working through rough times. The best time to start is right now!

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Use the Internet and Your Web Site to Close Sales
The Internet is currently the most dominant force in marketing. Yet, most companies are struggling to implement strategies needed to make their web sites pay-off and increase their business. The first step is to bring visitors to your site. The best method to increase a site's visibility is through old-fashioned sales and marketing; there is no quick fix. The sales professional makes use of their web site to increase sales and attract new customers. Here are a few tips on how to use the Internet to close sales.
The secret to lowering you marketing cost
Marketing cost are going up.. • The U.S. Postal Service has increased postage rates again. The latest increase (as of July 2008) has pushed the cost of mailing a letter to 42 cents and upped the cost of shipping magazines and catalogs 20%. This would be the largest increase in decades. • Newspaper advertising costs as well are estimated to increase along with radio and television. • Printers ink and paper cost are estimated to increase.

RFM - Recession Proof Your Marketing Spend Today!
RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campaigns. Like data mining/response modeling, the goal of RFM is to increase marketing ROI by communicating (via direct mail, call center, etc.) only with customers that are likely to respond. Done well, you increase your ROI as you attain almost the same number of sales by contacting only a fraction of your customer base. This is a fullproof method to increase sales while decreasing marketing spend in a bad economy.
Some write about 3 ways to increase profit
There seems to be a lot written about 3 ways to increase profit in business, but we consider there to be 7 ways to increase profits or "7 ways to grow your business". The 3 known ways to increase profit are: - Increase the cost to the customer/client or in other words put up your prices. - Increase the number of customers you cater to (and I like to add to this - of the type you want to deal with). - Sell more often to customers you already have. These are just three ways to increase your profits, but if you want to learn the other 4 ways and to get your hands on a great piece of "Profit Increase Software" then click this link.
Surviving the recession
There is no doubt that the recession is hitting everyone and as a result there are not many businesses that have not been affected so far. This is the time for the "Survival of the Fittest" and if you want to survive the recession you need to take action. Most businesses are stuck with the idea that the only way to increase profits is to increase prices and some think that the only other way is to increase their customer numbers. Both of these two actions will increase your business profits if they are done in the right way, however, they are by no means the only ways in which to grow your business. In fact I have listed that there are actually 7 Ways to Grow Your Business. When I have spoken to most business owners they usually say "We can't possibly increase our prices!" "We will lose our customers!".
Defending Profit Margins
Each percentage point of gross profit margin you lose requires a 4% volume growth just to keep profit steady. A five point increase in your profit margin is the equivilent to a 20% increase in sales. A five point increase in your profit margin can equal a 50% boost to your bottom line profit. How do you communicate the value you provide to the customer so that you are not seen as a commodity and therefore maintain the profit margin you need to grow your business.
American (and other countries’) producers have good chances in Europe
In his article ‘Can the U.S. Increase Exports?’, published Apr 26, 2010, in ‘Managing Automation’, Robert Malone doubts that the export increase as called for by the Obama administration is realistic. Even if, all efforts are worthwhile.
Train the Trainer
Sales training is important. If trainers want to increase their customer then they need to be involved and increase training reinforcement. The sales training tips can help you build your customer base and increase your sales.

Increase your personal cash flow and wealth
During this current economic downturn more and more of us are trying to increase our cash flow in order to pay our ever increasing bills. Below is an article which offers helpful advice on how to increase our wealth both financially and within our lifestyle.
Increase Your Sales in This New Year
Keep pushing and taking massive action in order to increase your sales and in turn, increase your success this year and next!

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