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Newspaper problems doesn't limit value of public relations
While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness skills to pitch in the Internet and technological age. In fact public relations may be in a better situation than advertising to do this.

Other independent practitioners Related Articles

Getting Paid What You Are Really Worth as an Accounting Firm
Finding an accountant in North America that feels like they get paid what they’re worth by their clients is like finding a unicorn in your backyard – a rare find. The reality is that most accounting firms I’ve worked or spoken with feel that they are underpaid regularly. Face it, members who work in industry must face their employers on an annual basis with respect to remuneration. As public practitioners, you must do it on a daily basis. For many practitioners, one look at their billings, WIP, recovery or receivables usually shows that they’ve been turning a blind eye to what all this is doing to their cash flow. In this article, I will share with you some very specific things you can do to get paid what you are truly worth.
Marketing Strategies, Tactics, and Techniques
Book Review of A Handbook for Practitioners
5.9 Applying lessons learned from Uganda in South Africa: Enterprise solutions to poverty
Based on what we learned in Uganda through UEF (including the convening power that the Shell brand had with local banks) we established ETEF, our South African fund, with new financial products and an independent intermediary in the form of an independent fund manager with particular expertise in the small-scale energy sector in place from the start.
The Secret Life of Coaches
How clients use other subjects to distract themselves and their practitioners from getting to the real problems.
Why Use a Franchise Consultant?
Most business experts agree that a franchise operation has a lower risk of failure than an independent business. The statistics on this vary depending on the definition of failure. Whatever statistics are used, they consistently suggest that a franchise is more likely to succeed than other independent businesses.
The pros and cons of working as an independent contractor
Whether you are currently employed or you are unemployed and considering working as an independent contractor, you should carefully weigh the pros and the cons. Making the decision to work as an independent contractor means you are wise enough to measure the pros and cons.
Increase Your Sales by Using Independent Sales Representatives
* Why would I be interested in using Independent Sales Representatives? * How does using Independent Sales Reps increase sales? * How does an Independent Sales Rep get paid? * What are the other advantages of using Independent Sales Reps? * Doesn't the Independent Sales Rep add cost? * Can Independent Sales Reps serve as distributors? * Why don't all Principals use Independent Sales Reps? * How many lines should an Independent Sales Rep carry? * Will my Rep help build my business -- or just be an order taker? * How much commission is the Independent Sales Rep customarily paid?

How To Widen The Gap Between Your Compensation Versus Your Value
Are entrepreneurs the only ones that own their own business? Everyone is really in business for him / herself, like an independent contractor. How you perceive the connection between the employee mind-set and that of an independent contractor is imperative. The independent contractor like the successful entreprneur, has a responsibility to maximize and deliver value. What can you do to deliver your assigned responsibilities with a new approach and be proactive with your talents in a way that creates maximum value? This article offer 2 key areas of focus for employees to increase your value, widening the gap between your worth and your compensation. Those are the folks who never get laid off, no matter what the economy is doing.
Independent Contractor vs. Employee
Many business owners have used independent contractors when appropriate and especially when the needs are part time and/or irregular hours. Using independent contractors can save the business owner on payroll taxes and can be a plus if the need is occasional.
INDEPENDENT CONTRACTORS ATTRACT INCREASED SCRUTINY
Government agencies, running record deficits, look to companies' use of independent contractors as a source for increasing revenues. Business sees independent contractors as providing much needed staffing flexibility. Taxing agencies consider independent contractors as tax cheats and force business owners to become enforcers of government tax policy. This article explores the criteria businesses need to follow to avoid a finding that your independent contractors are actually employees resulting in assessments for past taxes, penalties, and interest.
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