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How Do You Define Good Business Partners?
Finding good business partners is critical to the success of growing businesses. Businesses, especially small businesses, can live or die based on the success of their partnerships. And as with any kind of partnership you may be judged by the company you keep. So how do we define a good partner?

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How different do you want to be Defining your personal brand
This question has been debated for years in corporate and product marketing circles. Should a product or business segment have its own unique and independent brand, or should it be a subset extension of the larger corporate or market segment brand? To veteran marketers the former is called the P&G model, referring to Proctor & Gamble’s long standing policy of uniquely individual product brands. The latter is demonstrated in many business models and often referred to as “integrated branding”. Both have their pros and cons, and for the individual developing their personal brand, both models should be considered.

The 7 crucial steps independent professionals need to take before marketing their services
Are you an independent professional who needs more customers? You don't need a large marketing budget to generate sales for your product or service. But you will need to take some important steps in order to "position" yourself in the marketplace. Here are 7 steps you won't want to skip:

5.9 Applying lessons learned from Uganda in South Africa: Enterprise solutions to poverty
Based on what we learned in Uganda through UEF (including the convening power that the Shell brand had with local banks) we established ETEF, our South African fund, with new financial products and an independent intermediary in the form of an independent fund manager with particular expertise in the small-scale energy sector in place from the start.

Increase Your Sales by Using Independent Sales Representatives
* Why would I be interested in using Independent Sales Representatives? * How does using Independent Sales Reps increase sales? * How does an Independent Sales Rep get paid? * What are the other advantages of using Independent Sales Reps? * Doesn't the Independent Sales Rep add cost? * Can Independent Sales Reps serve as distributors? * Why don't all Principals use Independent Sales Reps? * How many lines should an Independent Sales Rep carry? * Will my Rep help build my business -- or just be an order taker? * How much commission is the Independent Sales Rep customarily paid?

How can I get an Independent Sales Rep to take my line?
I am new to the market. How can I get an Independent Sales Rep to take my line? Here are steps to improve the ability of the Rep to sell your product and help you to capture the Rep's attention.

Patience is How to become Financially Independent
Network marketing companies love to tell new recruits and prospective recruits how to become financially independent simply by telling others about the product or service they are selling.

How To Widen The Gap Between Your Compensation Versus Your Value
Are entrepreneurs the only ones that own their own business? Everyone is really in business for him / herself, like an independent contractor. How you perceive the connection between the employee mind-set and that of an independent contractor is imperative. The independent contractor like the successful entreprneur, has a responsibility to maximize and deliver value. What can you do to deliver your assigned responsibilities with a new approach and be proactive with your talents in a way that creates maximum value? This article offer 2 key areas of focus for employees to increase your value, widening the gap between your worth and your compensation. Those are the folks who never get laid off, no matter what the economy is doing.

Independent Contractor vs. Employee
Many business owners have used independent contractors when appropriate and especially when the needs are part time and/or irregular hours. Using independent contractors can save the business owner on payroll taxes and can be a plus if the need is occasional.

INDEPENDENT CONTRACTORS ATTRACT INCREASED SCRUTINY
Government agencies, running record deficits, look to companies' use of independent contractors as a source for increasing revenues. Business sees independent contractors as providing much needed staffing flexibility. Taxing agencies consider independent contractors as tax cheats and force business owners to become enforcers of government tax policy. This article explores the criteria businesses need to follow to avoid a finding that your independent contractors are actually employees resulting in assessments for past taxes, penalties, and interest.

The Most Important Marketing Principle
I am frequently asked what the most important marketing principle is. Is it marketing tactics? Marketing material? Those two things are very important. But there is one key ingredient to having a business or a product that flourishes. You can do everything exactly the same as the top independent professional. But without this one factor, you will not be as successful as you hope to be.

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