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The Shifting Sands of Business Growth
Our markets can be like the shifting sands of the desert. They change and evolve - yet we may not notice because they still appear to be the same 'desert' landscape. Yet ahead of years have changed significantly beneath the surface.
African Brands
The question of whether Africa can or should be promoted as a brand, or whether this will better be done by promoting individual products and countries, developed into a theme during this session.

Other individual products Related Articles

African Brands
The question of whether Africa can or should be promoted as a brand, or whether this will better be done by promoting individual products and countries, developed into a theme during this session.

Using a Photograph for Commercial Purposes - Copyright and Right of Publicity Law
If you are in business, chances are that you are involved in some sort of advertising or promotion for your goods and services. Say that you give out some of your products to a celebrity and photograph her with the products. Can you now use that photograph in your advertising? Or perhaps you learn that a famous football player has been using your product. Can you use his name in promoting your product? What if you just want to use the name or picture of an individual with no claim to fame? And what if you didn’t take the picture yourself and instead just found it on the Internet?
Remove Distractions to Ignite Sales Growth – Part 1
The most common thief of sales growth is distraction. Based on my experience, I estimate that on average, employees lose 40% of their time to distractions. This number ranges between 30% and 60%, depending on the company they work for, and can reach as high as 70%, depending on the individual. Distractions can be classified into two types: 1) leadership and organization; and 2) individual-specific. The leadership and organization distractions can be categorized into poor sales support, customer service mishaps, products that do not meet client needs, bad sales management, and poor communications. “Individual-specific” distractions refer to daily mental or situational conditions faced by the salesperson. Part I deals with leadership and organization because these have a more dramatic impact on growth than most companies realize
Building a Foundation for a Stronger Company: Hope, Unity and Purpose
Hope, Unity and Purpose. These are the foundational words that the future generations of corporate leaders are using to build better people, better products, better brands and better businesses in a changing world. Many companies like SHARP, GE, Whirlpool, OwensCorning and Shaw Industries are developing “eco and green” products that enable customers to achieve their goals toward sustainability and individual responsibility to reduce their footprint on the earth. These companies are the foundation by which a new economy is being formed, one that is more robust and transparent that its predecessor; and one that is responsive to the needs of a global society.

Running Franchise Merchandise Programs through Online Stores
Franchises are in a unique situation when it comes to creating a merchandise program; most individual stores have a different owner each with their own opinion on how the business should be run. An online store can ensure consistency across all your promotional products and merchandise.
TEN TIPS FOR TELEPHONE QUALIFYING SUCCESS
Using the phone successfully to market your products and services to potential new clients often requires you to navigate through a labyrinth of people to find the correct individual(s) who can provide the information you seek. Whether for pre-sales research or to determine who has the ability to acquire your products and services, here is a quick summary of proven techniques for achieving these objectives from Ron S. La Vine – CEO of Accelerated Sales Training, Inc. a Live Cold Calling Sales Training and Telesales Training Company.

Building the Futures of Others Today should be our mission
We build our business one individual at a time; each individual has just as much importance as the next. You have got to relate with your lead or prospect and discover what his or her needs and or wants are, then decide what products or services you have that can fulfill their needs or wants.

Attracting Targeted Website Visitors
It’s not difficult to understand why the most successful internet business are those that get targeted traffic made up of individuals who are already interested in the products or services that they offer. So it’s essential to your success that you build your individual website pages rich with relevant keywords that relate to your products and services.
Product Bundling to Increase Sales
Product bundling is combining two or more complimentary products or services together that creates differentiation and offers greater value to the customer. The key to packaging your products and services is to ensure that the package price is less than buying all the individual items separately. A bundle of products is sometimes referred to as a package deal and a well known example of this is the fast food industry 'meal deal' where you can buy burger, fries and coke for a cheaper price than purchasing all items individually.

Three Basic Steps to Focus on Customers and Partners
Getting customers or partners together in focus groups is generally the most productive. But we can gather expectations through individual interviews as well. We can gather perceptions and expectations from competitors' customers, people who've stopped doing business with us, and those who could but don't use our products or services now. We should always start with a blank sheet of paper, never a preconceived list. This begins by asking our focus group to brainstorm the factors most important to them when using our products or services.
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