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How to Execute Perfect Trade Shows
12 tips for trade show management and marketing

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Lesson #5: Trust Your Gut
When Cowell first started out at BMG, he wanted more than anything to produce a hit and prove himself to be a valuable contribution to the company after years of rejection by the industry. Oddly enough, he decided to look in the direction of professional wrestling. His colleagues thought he was crazy, but Cowell had a hunch that if young boys would pay to watch professional wrestling and buy all the related merchandise, they would surely also buy a WWF-themed record sung by the superstar wrestlers themselves.

Equity Financing
Most small or growth-stage businesses use equity financing in a limited way. As with debt financing, most of the time additional equity comes from non-professional investors such as friends, relatives, employees, customers or industry colleagues.
Lesson #1: Managers Are a Company’s Main Motivators
When Noyce and Moore went to work for Shockley Semiconductor Laboratory, both thought it was the opportunity of a lifetime. Within the industry, Shockley was considered a phenomenon; his physical intuition was legendary. “One of my colleagues claimed Shockley could see electrons,” says Moore. “He had a tremendous feeling for what was going on, say, in silicon.”

Time for Service Warriors
We live in a time of spirit larceny. Layoffs have robbed colleagues of colleagues, leaving those who remain feeling hollow. And, the hustle for razor thin margins has put short term profits at center stage and long term relationships in the cheap seats. As organizations are put in a profit-at-all-cost vise, what can be squeezed out is the positive spirit of service providers. It is a time for service warriors.
The Secrets all Great Leaders in Business Possess
This article gives an insight into the mindset of a leader and what makes them successful and why they are in a league above their fellow colleagues. Success does not only depend on hard work but leaders consciously perform daily tasks and routines that are the core of to their development and success in their industry
How to become a "Professional" Salesperson
As a business owner constantly recruiting prospective sales partners, I have spoken with and met many experienced salespeople in our industry. I’ve also met many newbies to our industry, who are considering selling for the first time - since they’ve heard it’s a lucrative career with residual income opportunity in an industry that will not be going away (at least we all hope this to be true). With so many experienced and inexperienced salespeople entering new industries, how do you truly learn the industry and become a “professional salesperson?”

Financial Reform Bill Diversity Requirement Has Challenges
The government now mandates that the financial industry increase efforts to employ persons from diverse populations. The federal government will need to address the attitudes of present financial industry personnel that keep the industry from becoming a more diverse industry.

Who cares about PR?
The public relations industry is coming of age in a global economy where it is ideally placed to take advantage. Maybe we should look at what the PR industry offers, rather than how the industry has been characterised. Here are five key messages to consider.

Your Career, Your Responsibility - Individual Branding
Individual branding is critical if you want to progress your career - who’s in control of your reputation at work - you or your colleagues? If you don’t take a proactive approach to building your personal brand in the workplace, you’ll soon find that others do it for you. Whatever you want your reputation to be, you need to have a plan of action in place so that others perceive you in this way. If you sit back and do nothing your colleagues will either consciously or sub-consciously pigeon-hole you. And once you become known as a certain ‘type of person’ it’s difficult to change the way others think of you.
How to Differentiate Yourself and Stand Out in Your Market Place
If you work in a large organisation it can be hard to differentiate yourself from your colleagues in order to progress your career. How you handle your personal reputation will go a long way into shaping how you’re perceived by colleagues and management in your workplace. For many people a job is just a job. If you’re keen to get ahead and be noticed by the people who matter, you need to demonstrate that you have rare qualities.
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