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IS THERE ANY VALUE IN YOUR VALUE PROPOSITION FIVE TIPS FOR COMMUNICATING THE REAL VALUE OF YOUR SERVICES
By John Doerr Are You Different? In the course of my work with all manner of professional service firms, I hear a very common lament. “We are becoming a commodity. The prospects just seem to buy on price. We are really good. How can I possibly separate myself from the crowd?” My usual response is, “What can make you special? Why are you different?”

Other industry focus Related Articles

Franchise promotion on the internet
Franchising industry should focus on new media.
The Value of Income Producing Activity in your Home Based Internet Marketing Business
Without a focus on income producing activity each day your home based internet marketing business is a non-starter. You may think this is plainly obvious but there are a number of frustrating diversions which affect your ability to make money online. Follow the leaders in the internet marketing industry with a laser-focus on income generating activity.

How to Easily Break Free From Distractions with Some Simple Time Management Solutions
With the everyday hustle and bustle of our normal daily activities, it gets harder and harder to be able to focus, let alone concentrate, on productive ways of reaching our goals. Believe me, as a father of one 10 year old boy, who by the way thinks he's 18 ;-), and one 2 ½ year old boy, I know exactly how it feels to not be able to focus on making things happen for yourself. This is exactly why I've begun to implement these time management solutions shared with me by one of my many mentors in the home business industry.
Learn To Focus - Turbo Charge Your Sales Results
The power of focus is amazing to me. If you want better results then learn to focus. If you want a more motivated team then learn to focus. If you want to happier customers and high customer retention rates then learn to focus!

Mobile Home Parks - Lessons from the Olympics
The 2008 Olympics in Beijing offers an important lesson to the mobile home park industry. Here you have an event where athletes have taken a certain specialty, a certain strength, and turned it into an extremely advanced skill. Some of these people you and I could beat in at least a dozen parlor games, but in their specialty, they are the tops in the world. So that begs the question: What is the specialty that the mobile home park industry has to offer? What can it alone focus on and excel at?
Who cares about PR?
The public relations industry is coming of age in a global economy where it is ideally placed to take advantage. Maybe we should look at what the PR industry offers, rather than how the industry has been characterised. Here are five key messages to consider.

Spa Businesses Offer Pampering, Relaxation…And an Escape from the 9-to-5
In our time-crunched, perpetually plugged-in, health-conscious, appearance-oriented society, spa treatments have become a popular choice. The widespread appeal of spa treatments and the growing focus on mind-body wellness have helped propel the spa sector into a multi-billion dollar industry. According to the International SPA Association (ISPA), in 2009, $12.3 billion in revenue was generated by the U.S. spa industry. Now is an ideal time to own a spa and wellness franchise that offers consumers a complete approach to enhancing their well-being and appearance.
Wealth Planning: Offense vs. Defense
This area of wealth planning is by far the most misunderstood and ignored. The personal finance industry which is so completely dominated by its focus on mutual funds has distracted the masses by having them focus on mutual fund rates of returns, dollar cost averaging, and other topics that get us to continue to just blindly, month after month, throw more and more money into their funds. The mutual fund industry would have you believe that as long as you put money away each month and pick the “top rated” funds everything will be great.
First Contact: What to Do, Why, and How to Get Better Results
Depending on the selling approach you're using, you are closing between .6% - 7% , regardless of size of solution or industry. These numbers are far lower than they need to be: so long as your primary focus is on making a sale and you focus on needs assessment and solution choice (factors which are the buyer's final considerations), and ignore the change management issues buyers must handle before they choose a solution, you are delaying a close by a factor of 8.
Can Pharma’s Woes be Tied to Poor Business Acumen?
The Pharmaceutical Industry has undergone enormous change. The number of sales reps has declined significantly over the last 4 years. Declining sales has not only forced the industry to reduce the number of sales reps calling on physicians but has also created the need to better focus on customer needs. The days of adding sales forces are dead and companies are struggling to find ways to deliver value to their customers.
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