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Put the Competition in the Rear View Mirror
Competitive assessment is one of the most powerful tools we have in our quiver. Yet IMHO so few companies actually assess the competition in a way that works. We spend time evaluating our competitor's technology foundations, comparing feature against feature. We look for every detail that we can use to prove that our technology is far superior to that of others. Too bad that having the best technology doesn't mean you win....or that having the most features doesn't guarantee customer success. If the best technology won, then today's industry giants wouldn't be so, um, giant, now would they? Don't get me wrong. Understanding your competitor's technology and its capabilities is a worthwhile exercise. As long as you don't fall into the trap of defining your solutions based on their features - and become a follower.

With IBX Purchasing Isn’t Just A Business, It Is A Way Of Life!
“Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.” Mario Andretti, one of the most successful drivers in the history of auto racing

Other industry giants Related Articles

How to Get from 20 Million to 100 Million in Online Sales: Lessons from Agora Publishing
I was thinking a lot about the success of our competitors such as Centerpointe and especially, Agora Publishing. Michael Masterson is the founder of Agora. Earlytorise is one of Agora's mini empires, because Agora Publishing itself is a $100M company based mainly on internet marketing. Although they have physical products, the bulk of what they do lies in internet marketing or using internet marketing channels. I found it interesting because most Internet marketers don't get that big. Most internet marketers celebrate when they earn $1M a year. What Agora makes is almost akin to the direct marketing giants, the offline marketing giants like Boardroom and Weiss International. We need to start doing what successful businesses are doing, so I thought to myself, what is Agora doing that we aren't?
Put the Competition in the Rear View Mirror
Competitive assessment is one of the most powerful tools we have in our quiver. Yet IMHO so few companies actually assess the competition in a way that works. We spend time evaluating our competitor's technology foundations, comparing feature against feature. We look for every detail that we can use to prove that our technology is far superior to that of others. Too bad that having the best technology doesn't mean you win....or that having the most features doesn't guarantee customer success. If the best technology won, then today's industry giants wouldn't be so, um, giant, now would they? Don't get me wrong. Understanding your competitor's technology and its capabilities is a worthwhile exercise. As long as you don't fall into the trap of defining your solutions based on their features - and become a follower.

How to become a "Professional" Salesperson
As a business owner constantly recruiting prospective sales partners, I have spoken with and met many experienced salespeople in our industry. I’ve also met many newbies to our industry, who are considering selling for the first time - since they’ve heard it’s a lucrative career with residual income opportunity in an industry that will not be going away (at least we all hope this to be true). With so many experienced and inexperienced salespeople entering new industries, how do you truly learn the industry and become a “professional salesperson?”

Financial Reform Bill Diversity Requirement Has Challenges
The government now mandates that the financial industry increase efforts to employ persons from diverse populations. The federal government will need to address the attitudes of present financial industry personnel that keep the industry from becoming a more diverse industry.

Who cares about PR?
The public relations industry is coming of age in a global economy where it is ideally placed to take advantage. Maybe we should look at what the PR industry offers, rather than how the industry has been characterised. Here are five key messages to consider.

Becoming a Travel Agent Online
You may be considering opening up a home business or have always wanted to but never knew what industry to start in. There are so many options on the internet and they all promise to make you rich quick. Well, if you are looking for an industry that has proven itself over the years and is showing great potential for the future then the travel industry is for you. Even during this unstable economy the travel industry is still thriving. People may not be buying bigger houses or newer cars but they are still going on vacation and predictions show they always will be.
The Good Part of Conflict in the Workplace
Why do so many of us cringe in the face of conflict? It's because the little kid part of us that looked up at those giants in our world (that means any adult) and knew they were big and we were small and they would win and we would lose when it came to decision time makes us feel....and that means all of us....inadequate.

Working Harder, Making Less
Thinking of expanding your business? You may want to learn from the mistakes made by two retail giants.
Again, With The Occupation?
Are you overcome with a feeling of deja vu, all over again? If you're like me (and I know I am), you might be. Just four short years ago, in 2008, some giants from New York won an epic contest over some patriots, despite the fact the patriots were favored. And it's, like, happening again....
5 Steps to Choosing a Great Home Based Business
The Home Based Business Industry is a HUGE and thriving industry and unfortunately, this leads to many failures and horrible experiences. As someone that researches, tries, and tests these opportunities for a living, I have some rock solid advice for you if you're considering getting involved with this industry.

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