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industry jargon Tagged Articles



Don't Be a Media Bimbo - Three Rules To Media Communications
Many waste their media exposure with empty words and antics. To actually touch the hearts and souls of your audience you should follow these three rules.

Be Your Own Publicist: How to Write Savvy Online Press Releases
Learn how to be your own publicist in just a few, easy steps. These simple writing tools will teach you how to write effective, impressive online press releases.

Anti-Attraction
They say marketing has a bad name. But I maintain that NOT marketing has a much worse name. If you're an entrepreneur or small business owner interested in attracting new clients, are you still committing any of the 10 deadly sins listed below?

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Is Your Message Getting Through?
Industry terminology and jargon kills sales!

Two Questions That Matter Most
When you consider writing marketing copy, throw out all your notions about features and benefits, riveting, detailed descriptions and techno jargon and focus on answering the only two questions that really matter - and do it before you pass go.

Presenting the Solution
Know your audience. Tailor your presentation to your prospective customers. To do that, consider what they are likely to need from you. Use terminology they'll understand and make sure you are familiar with their business jargon. That will help you to establish common ground with them

Franchise Dictionary / Glossary
Whether you are an experienced franchise professional or you are just a fresher in franchising? This glossary is aimed at demystifying any jargon that you may come across while visiting an exhibition, taking an industry convention or reading a magazine, Here you will find explanations for the most important franchising terms. What’s the difference between a franchisor and a franchisee? Many terms are commonly used in association with the concept of buying and owning a franchise. If you are interested in purchasing a franchise, you need to be familiar with these terms. Are you considering franchising your business, this glossary is the most comprehensive franchising dictionary available.

Ease Up On The Business Buzzwords Please
You can't escape using management jargon. But using too many business buzzwords or business jargon is a sure fire way of putting people to sleep at a meeting.

Lose the Jargon: “What do you do?”
There is immense value in keeping your messages concise, simple and jargon-free. Your audiences will understand exactly what you do.

All Aboard the “Neo-Millennial Learning” Train
Emerging jargon in the training business includes terms such as”neo-millennial learning styles,” “mediated immersion,” and “distributed-learning communities.” Is all this just training industry obfuscation or do these new terms indicate substantive changes in the way people learn? We argue for the latter!

Who cares about PR?
The public relations industry is coming of age in a global economy where it is ideally placed to take advantage. Maybe we should look at what the PR industry offers, rather than how the industry has been characterised. Here are five key messages to consider.

The difference between Translation Agency, Localization Services and LSP?
All of us have heard or read terms like translation agency, translation company, localization agency and language service provider (LSP). Many people new to translation and localization are sometimes confused by the jargon. This blog post will help clear up the confusion with the often interchangeable terms "translation" and "localization" as well as other terminology connected with the translation industry. Although translation and localization have distinct meanings, the term localization has gained popularity and is sometimes used in place of translation.

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