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Know Your Market
Whether you are starting a new company, launching a new business initiative or spinning out a company, the first and most important thing you must do is know your business. I think there are two constituencies that you have to convince, other than yourself. First, you have to know your business concisely enough so that you can quickly explain it to your grandmother; so that she understands it. The second is you have to comprehensively explain it to sophisticated investors so that they are convinced it's an attractive investment. If you can do this successfully, you understand the business.
Who Are Your Buyers and Who Feeds Them
Once you have the overall industry landscape figured out, the next step is to go deeper and describe who the buyers, suppliers and distributors are, and what drives them. This is the food chain that some researchers refer to. Start with the buyer; your customer. Within a company, who is the buyer? Is it a CIO? Is it a VP of service? Is it the purchasing manager? Is it the buyer for a retail store? Is it the VP of development? Whoever it is, describe the buyer's recognition of the problem you solve, the criteria that will be used to determine the purchase, the likely availability of resources to support the purchase, and the decision process that you will be confronted with.

Other industry landscape Related Articles

Ray Kroc McDonalds
What would have happened had Ray Kroc never met the MacDonald brothers? How would the landscape of today’s fast food industry be different? The story of Ray Kroc and McDonald’s demonstrates how one idea can be turned into something completely different when it is placed in the hands of someone else.

Who Are Your Buyers and Who Feeds Them
Once you have the overall industry landscape figured out, the next step is to go deeper and describe who the buyers, suppliers and distributors are, and what drives them. This is the food chain that some researchers refer to. Start with the buyer; your customer. Within a company, who is the buyer? Is it a CIO? Is it a VP of service? Is it the purchasing manager? Is it the buyer for a retail store? Is it the VP of development? Whoever it is, describe the buyer's recognition of the problem you solve, the criteria that will be used to determine the purchase, the likely availability of resources to support the purchase, and the decision process that you will be confronted with.

How to become a "Professional" Salesperson
As a business owner constantly recruiting prospective sales partners, I have spoken with and met many experienced salespeople in our industry. I’ve also met many newbies to our industry, who are considering selling for the first time - since they’ve heard it’s a lucrative career with residual income opportunity in an industry that will not be going away (at least we all hope this to be true). With so many experienced and inexperienced salespeople entering new industries, how do you truly learn the industry and become a “professional salesperson?”

Clash of the Titans II
We thought we had put the Clash of the Titans behind us but Hollywood made a sequel. It gave the PC/CE industry an opportunity for the industry titans to stretch their control over the landscape even more. Titans are taking the opportunity to payback those who bruised their egos, encroached on their "territories" and just did things they didn't like. The Titan Titans -- Apple, Google, Adobe -- are hollering at each other with regularity. The other Titans are mumbling and filing law suits. Everyone -- including governmental agencies around the globe -- is watching closely to see who is doing what and to whom.

Keeping up with the Social Media Revolution
Social media marketing has totally transformed the landscape of the business world today. Companies need to understand it, embrace it and utilize it in the most beneficial manner for their specific industry niche and business situation.
Financial Reform Bill Diversity Requirement Has Challenges
The government now mandates that the financial industry increase efforts to employ persons from diverse populations. The federal government will need to address the attitudes of present financial industry personnel that keep the industry from becoming a more diverse industry.

5 Easy Ways To Grow Your Staging Business!
In the new home staging landscape, everyone is looking for ways to maintain and grow their business. Your talents and skills that brought you to staging can be parlayed easily into additional services. More services = more revenue, and less reliance on the ever-changing real estate industry.

Who cares about PR?
The public relations industry is coming of age in a global economy where it is ideally placed to take advantage. Maybe we should look at what the PR industry offers, rather than how the industry has been characterised. Here are five key messages to consider.

Becoming a Travel Agent Online
You may be considering opening up a home business or have always wanted to but never knew what industry to start in. There are so many options on the internet and they all promise to make you rich quick. Well, if you are looking for an industry that has proven itself over the years and is showing great potential for the future then the travel industry is for you. Even during this unstable economy the travel industry is still thriving. People may not be buying bigger houses or newer cars but they are still going on vacation and predictions show they always will be.
5 Steps to Choosing a Great Home Based Business
The Home Based Business Industry is a HUGE and thriving industry and unfortunately, this leads to many failures and horrible experiences. As someone that researches, tries, and tests these opportunities for a living, I have some rock solid advice for you if you're considering getting involved with this industry.

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