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How Franchises can benefit from Social Media
Social Media continues to grow and provide new opportunities for professionals to showcase their businesses. Franchise professionals need to realize that they can utilize social media as well to get their brand name on the map. It is imperative to join the social media movement, not necessarily to get ahead of the game, but just to stay with it!
Save Time and Automate Your Web Searches with Google Alerts
What if I told you that you could have the equivalent of a team of researchers keeping their eye on the web for you and finding all of the latest information on all of the searches you need to do – and they would email this valuable data to you either weekly or daily right to your inbox – all for free? Interested?
The Importance of Fresh Content
Creating new, fresh content for your site on a regular basis is a must! This is the main driving power to get your pages indexed by Google regularly. Google hates sites that stagnate and have the same old content that Google’s spiders have already crawled. What is Google’s main purpose? If you think about it logically, Google and the other search engines were created to be able to supply the user with the most accurate, interesting and current information for the search query that is used in the Search Engines.
Blog Usability – How to Reach Your Blogging Happy Place
You’re a blog owner. It has a catchy name. After submitting a blog post, you’re amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street as that “Cool Blogger”. Next year, you’ll retire to some tropical island because your blog success is like winning the lottery. Or not.

Other industry news Related Articles

Marketing Jobs
It is estimated that nearly one third of Americans hold jobs within the marketing industry. For those looking for marketing jobs, that is good news since it means that the opportunities are tremendous. But, keep in mind that it also means the competition will be fierce since more and more people are also looking to get their feet into that lucrative door. If you’re going to be successful in the industry, it is crucial to have a better understanding of the market situation and where you will fit in.

More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.
Market Perspective
September was a long and volatile month in the financial services industry and markets are taking most investors on a wild and sometimes frightening ride. The news about corporate failures and bailouts is confusing and the economic news is disheartening. That said, I wanted to remind you that we have a financial plan in place that assumed we'd hit rough patches like this eventually. People react emotionally to money and volatility, and this fact is not new.
Which Industries hold most promise in 2009
The January issue of Entrepreneur Magazine is out on the news stands and for those who have never read the magazine, January issue is dedicated to the Franchise industry. In this issue, there is an article (see link on my web site under News and Articles) that talks about the Magazine's predictions for Franchise Industries that hold the most promise for growth and stability in 2009. Interestingly enough, I wrote a blog about the very same topic in October of 08 (See blog titled: "Businesses that are still making money in this economy"). Almost every industry that is mention in my blog is mentioned in the Magazine's article. Now I am not saying that I am the smartest man alive, but it is comforting to know that the experts agree with my views and that I am on the right track. There have also been plenty of talk about how Franchise ow
Getting Into Google News
As a website owner, I’m sure you are always looking for new sources of traffic. Have you considered Google News? If you regularly publish news in your industry and want to be seen as a source for news you can request Google include your site.

Staying Current and Adjusting in the Retail Business
In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media. Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively". It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Historical Perspective
If the name Edward R. Murrow is not familiar to you, you need to talk with your parents or grandparents, and they will likely tell you that he was among the first, and certainly most significant, television news reporters of all time. If you were to poll the news industry to determine the most influential news person of the 20th century, the top response would likely be Edward R. Murrow. He became famous for his reports from London during World War II.

Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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