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Understanding the Basics of Link Exchange
Link Exchanging is the process of exchanging text links between websites. Webmasters exchange links to improve traffic through numerous inbound links or link popularity. Exchanging links is normally a free process (unless you choose to a fee-based link exchange program), making link exchanges cost effective.

Other industry relevance Related Articles

Winning New Clients: Move from One Industry to Another
At the moment, your most compelling story may be relevant to only one sector or application. You risk diluting the impact of your story by watering it down to a generic benefit like cost containment. Often an industry perceives its challenges as unique to their particular circumstances. You may see your relevance more broadly, but remember, relevance is in the eye of the beholder
Overcoming Barriers to Creative Thinking
We all know how essential creativity and creative thinking is to organisation success. Yet seemingly it is an elusive and scarce resource in the workplace. Indeed we frequently find that the work environment acts as a constraint rather than a releasing energy. This article aims to explore some of the barriers to creative thinking. It focuses on what you, as an individual, can do but clearly has relevance to managers and HR functions throughout industry and can inform and support coaching and mentoring activities in the workplace and beyond.
The True 4 P’s of B2B Marketing for CEOs
As a service company there is a need out there in the market for the offering you have. You must align your offering with that need to be in the game. But once you are in the game, relevance is what is going to win it for you. Achieving relevance over all comers in your customer’s eyes is going to come down to how well you have understood their need in the first place. So start here. Because if you don’t do a good job of understanding the customer’s need you quickly will fall down on your face when you try and make a unique promise that clearly demonstrates how you can service that need better than alternatives.
SEO Basics
Sometimes SEO is all about the basics, particularly in regard to search engine rankings. Relationships are important, such as the relationship between contextually relevant content and someone who really enjoys reading it. This relationship is the basis of relevance and relevance is the core function of search engines and how they rank documents in their index.
SMEs - my PhD topic and African context
A brief overview of my PhD topic and its relevance to this blog.
The Keyword Balancing Act
The most useful keywords will strike a balance between popularity, search relevance, and competition.

Why Leasing and Equipment Financing are more important than ever in the Canadian economy
The article highlights the relevance of leasing and equipment financing in Canada
Tips for Making Google Crawl Your Blog More Often
There are literally thousands upon thousands of blogs on the internet. There are blogs about every niche imaginable. As such, there is a great deal of competition out there. Bloggers all have a variety of techniques they use to obtain traffic. However, most people agree that nothing beats organic, natural, search engine traffic. Blogs and web pages are picked up regularly by Google and ranked in order of relevance. Google crawls some blogs more quickly than others, depending on relevance, backlinks, etc. The pages that are indexed quickly referred to as “authority” pages. If you want your blog to be indexed quickly, you need to increase its relevancy and value.
Who cares about PR?
The public relations industry is coming of age in a global economy where it is ideally placed to take advantage. Maybe we should look at what the PR industry offers, rather than how the industry has been characterised. Here are five key messages to consider.

Grab more blog readers without losing your brand identity
It’s essential that you maintain your brand values and image on your blog, but when the world is your oyster when it comes to blog topics, it can be hard to know where to draw the line for relevance. Typically with blogs to attract the greatest number of readers within the target audience, I suggest that we look at topics that are relevant to the broader industry not a very specific niche.
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