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Business Ideas for Beginners – Outsourced Sales & Marketing
An article looking at the benefits of outsourcing sales & marketing.
Job Adverts – how to write attractive ones
Writing great and successful job adverts is a real skill so we offer you a few pointers to make the most of your recruitment drive and attract the best possible candidates. Keywords are crucial for online searches but also include benefits you offer as an employer. This may set you apart from your competitors.
Surviving through troubled times demands Marketing Excellence
An economic downturn is not the time for companies to start cutting back on their marketing activities.
Use Promotional Products To Communicate Your Marketing Campaign Message
Our latest article focuses on the benefits of integrating promotional products in to your marketing mix to better communicate your campaign message
The Modern Marketer’s Milking (S)Tool
The three-legged (s)tool for marketing success: Segmentation, Differentiation, Implementation
How to choose the right franchise for you
Finding the right franchise can be a daunting task, however, if you approach it systematically you should easily be able to arrive at a short list of suitable opportunities. It’s a question of matching the skills and type of experience required to run a franchise with what you like doing, and are good at. Usually what you’re good at will tend to be what you’re best at!

Sales force productivity: Eight Practices to Ensure Your Sales Success
We have never needed to improve sales productivity more than we do in this dreadful economy. For decades, businesses have embraced productivity and cost controls in operational functions like manufacturing and distribution; programs like Total Quality Management (TQM), Six Sigma and LEAN are thriving all over the map. Except in the sales department. We suggest that sales organizations can benefit dramatically from adopting some basic principles of productivity management, simple business techniques that lower costs, improve customer profitability and retention, and reduce sales-person turnover. This article explores the eight key practices that contribute to productivity. If the practice is in place in your usiness, it will contribute to productivity. But if it is not, it will actually inhibit productivity and drive up costs.
Coopertition
Today’s fun recession word is: COOPERTITION...
It’s All About the Label
An estimated 410 green labels or green certification systems exist worldwide, while close to 400,000 companies and nearly 500,000 products have gained a green label or valid certification. Now there's a tool that helps producers and consumers understand what's behind the label.
Powerful Roles For Strategic Marketers According to Your Strategic Thinking Business Coach
A strategic marketer or business developer knows how to get to know prospects, listens to what the prospects say, hears what the prospects say and ensures that he or she understands what the prospect is saying. In today’s competitive business world, there is a real need for true strategic marketers and business developers. Too many marketers and business developers are of an old breed and they are using tired old non-strategic approaches to prospects. These “traditionalists” also are not recognizing new characteristics of prospects. Therefore, in my opinion, a new brand of strategic marketer and business developer is needed to be successful in the marketplace today. Your Strategic Thinking Business Coach offers the following perspective on these roles.

Other industry sector Related Articles

Ending poverty means abandoning charity and accepting reality
Benin Mwangi, who blogs about doing business in Africa, asked me recently: "should the discussion be about how to get the informal sector to become part of the formal sector or should it be how to cater to the informal sector?" This in an excursion into the morass of African poverty and development. The short answer is: neither; ending poverty has nothing to do with the informal sector.

2.2 Sectoral performance I: Economic Report on Africa 2007
African economies are experiencing a structural shift whereby the service sector is becoming an important driver of growth. In 2004, the service sector contributed 49 per cent of GDP growth compared to 36 per cent for industry (including mining and quarrying) and 15 per cent for agriculture. In 2004, all three sectors continued to grow, albeit at relatively low rates. The industrial sector had the highest growth rate at 9.05 per cent, although growth in the manufacturing sector fell by almost 3.8 per cent compared to 2003. Developments within each sector and for each subregion are discussed in more detail below.
Unleashing entrepreneurship: Making business work for the poor
There has been a big change in the United Nations's engagement with the private sector influenced by its stewardship of the Millennium Development Goals. It was the urgent need to enhance the contribution of the private sector in achieving the MDGs that prompted Secretary General Kofi Annan to appoint a commission to examine how the role of the private sector in this major global effort could be maximized.

Statistics Show Senior Care Category Will Only Increase
The senior-care industry is a thriving sector and is expected to undergo a major boom as the “baby boomers” start to retire. They are in sound health and have good money in their hands. But they too need effective assistance at times and that is exactly what is fueling the growth of this segment of the franchising industry.
Public Sector Procurement Practice and the Principles of External Economies, Clustering and the Global Value Chain
Can the public sector effectively apply the principles of External Economies to its procurement practice? “External economies of scale (ES) occur outside of a firm, within an industry. Thus, when an industry’s scope of operations expands due to, for example, the creation of a better transportation network, resulting in a subsequent decrease in costs for a company working within that industry, external economies of scale are said to have been achieved. With external ES, all firms within the industry will benefit.” (What Are Economies of Scale? By Reem Heakal, January 2003)

Reasons to Invest in Hotel Industry Franchises
The lodging industry comprises what is probably the world’s fastest-growing business, employing one in ten people worldwide. Even with worldwide economic problems the lodging industry is projecting growth in the next few years. The most exciting aspect of the hotel industry’s growth and popularity is the fact that many of the most influential players in the sector are franchise systems.

About.com’s Martin Murray’s post “Non-Profit Organization Suing ERP Supplier” A Sign of the Times?
In a white paper that I had written in 2007 titled “SAP Procurement for Public Sector” I had highlighted how the challenges with failed ERP-centric initiatives extended beyond the public sector to include the private sector. The difference as one senior Colgate-Palmolive executive told me shortly after scrapping a failed program was that “unlike the public sector in which a failed initiative becomes front page news, private sector company ERP failures rarely make a blip on the media’s collective radar screen.” The lack of media awareness notwithstanding, the frequency of failures in the private sector is comparable to the number of setbacks that occur in the public sector.
The Music Industry: Spinning A New Business Model
The Internet has impacted all of the arts, but no sector has been hit quite as hard as the music industry. The industry is in such a free fall that advertising avenues are filling the shoes that music labels once did. It has become more of a do- it-yourself world. Those artists who embrace change will still find ways to succeed, make an impact and build lasting careers.

How to Develop Your Service Business
Most of us don’t go through a single week without buying some type of service product. The increased prevalence of service industries over the last two decades has made this the fastest expanding sector of the economy. The service sector, as defined here, includes the major industry groupings of trade, finance, insurance, communications, public utilities, transportation, and government, as well as business and personal services. And it accounts for almost three-fourths of the Nation's employment.
The Revised Payment of Gratuity Act - A Boon for Private Sector Employees
Employees of private sector organizations have a reason to smile. Government of India will be revising the ceiling on gratuity payable and increase it from 3.5 lakh to 10 lakh rupees. The main behind considering this revision proposal has been to bridge the disparity between private sector and government sector employees.
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