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5 Advantages That Overcome Inequities on the Sales Force
So let's move over to business, and sales. There are inequities there too - with territories, margins on imported versus domestic components, parts and products, various markets a company sells into, the relative size and market clout of the competition, patents and copyrights, etc. But there are advantages that companies can, but don't all necessarily have. R & D, leadership, people, product design and quality, expertise, service and support are a few that quickly come to mind. There are five areas where the sales force can develop a huge advantage over its competitors:

Empirical Skepticism
Empirical skepticism is a foundation for great leadership. We must deliberately suspend judgment and be willing to live in doubt for while, in order to allow assumptions to be sorted from facts and to keep irrelevant facts from clouding our judgment. This practice of empirical skepticism ensures that open and challenging questions help our teams anticipate opportunity and assess risk more accurately.

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