infomercial

Like this article? PLEASE +1 it!

infomercial Tagged Articles

Famous Hair Accessories-The Women Inventors Behind Them
The personal stories of the women inventors behind the TopsyTail, Hairdini, FanTail, and Whirl-a-Style. How did they get into such a unique business? What traits drive their success?

Mr. Infomercial: The Early Years of Ron Popeil

You may not know him by name, but chances are if you have ever had a sleepless night and turned on the television, Ron Popeil has been there to keep you company. He is the king of the late night infomercial, and the man who made famous such catch phrases as “But wait, there’s more!” and “It slices! It dices!” But, Popeil is also more than that. Over the past forty years, Popeil has created for himself an empire. By inventing and selling over $2 billion worth of products, Popeil has turned his company, Ronco Teleproducts, into a global leader in direct response marketing.

Lesson #1: Make the Product the Star of the Show

There really was not much to Ron Popeil’s Veg-O-Matic. You took a vegetable of your choice, put it through the machine’s blades, and you immediately had vegetable slices. But, if it was such a simple and transparent device, how come it became one of the first food-processing appliances to gain such widespread popularity in the U.S.? Were Americans really that eager to find a better way of slicing and dicing their veggies? Perhaps, but there was more to it than that; in pitching his product, Popeil made Veg-O-Matic the star of the show.

Lesson #2: Use Subtle Marketing to Evoke a Strong Message
Popeil is one of the modern mavens of marketing. From his experience selling on the nitty-gritty streets of Chicago, to his more mainstream infomercials, Popeil came to understand just what would make people buy his products. It did not matter whether it was a can of spray-on hair or a food dehydrator, Popeil could sell it to. And, here is how.

The Perpetual Pitchman: How Popeil Became a Multi-Millionaire
There are some who say that what Popeil has been able to accomplish in his career is nothing short of magic. To create an empire out of seemingly nondescript kitchen wares is without a doubt an impressive feat. It was not, however, magic. The secrets behind Popeil’s success are as simple to follow as the instructions on his Veg-O-Matic.

Two kinds of 'don't know'
I don't know French. I can't play the piano. I have no clue how to catch a bony spinefish. This is the first kind of don't know. Stuff you don't know because you haven't been taught it yet. Books are awfully good at solving this problem, so are good teachers.

How to Formulate Your Copy to Increase Sales

Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning.

A Retail Holiday Tale

I had my own interesting retail experience the other day, which I think you might find entertaining. In keeping with holiday tales it may be enlightening too. I like to keep tabs on the current retail environment, and also as a consumer I enjoy going to stores such as Costco to see what interesting values their good buyers have found. The point I am making in this article is that successful retailers take the appropriate actions to deal with the environment at hand, rather than deciding it is out of their control.

Three Ways to Start a Conversation and Finish with a Sale
Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself.

Entertainment Flexibility…Big Iron Doesn’t Matter

NAB -- National Association of Broadcasters -- how the industry has changed over the years (even with attendance that was down dramatically). We've gone from huge camras that took two men and a boy to move around the floor. A room full of sliding levers and people everywhere. Slowly, almost without seeing it the shift began and schools, health care facilities, houses of worship and even businesses could afford the lighter, more automated capabilities. Then we moved to really light stuff -- an HD camcorder, notebook and some kid doing his/her show on the fly. This year the show had obviously made the shift. Mobile and personal video took center stage...all in highdef. Get a life folks because o

CASE STUDY: BIG KEV

Another crazy, was an old mentor, employer and friend of mine, Kevin McQuay (AKA) BIG KEV! Big Kev was a naked salesman and one of the best I have ever seen. He was bold, most certainly unique, memorable and very real! Big Kev was a larger than life character and Australia’s most famous celebrity television salesman. I spent many years with Kev and he taught me a hell of a lot about sales and business. It would be remiss of me not to add, Kev has been the most influential person in my business life to date. He believed in me when no one else did, and for that I will always be eternally grateful.

Book Review: Television Secrets for Marketing Success
Joseph Sugarman is probably best known for his BluBlocker® sunglasses, which he sold in print, by informercial, on QVC, and retail. Although this book is ten years old, his key insights are still relevant today.

How to Avoid a Franchise Scam
If you are thinking about buying a franchise, there are many opportunities in a variety of industries that you may find suitable. However, there are so many franchise opportunities now that many franchise opportunity scams are surfacing as well. You will have to be wary of these scams while searching for your perfect franchise opportunity, and take precautions so as not to fall prey to them.

A Truly Unusual Sales Tip You Can Learn From Hitchcock Movies

Last week-end, my two cutie-pie nieces told me I have a formula for getting their attention. They said: "Auntie - you never tell us EXACTLY what you have planned for us - it drives us crazy!!! We feel like we're waiting for Christmas." Well I think that is the sign of a good Aunt as well as a superb sales woman! Why were they saying this? Hey look - I'm not JUST a master sales chick, I'll have you know I'm the master of weird scavenger hunts, surprise parties and presents for no reason, tree houses with secret trap doors, and how to turn the ordinary into something extraordinary.

REVEALED: How to Reach the Top Rung of Credibility, Power & Influence
It is no secret that we live in the age of information overload. No matter where we look, eat, sleep or breathe, we are bombarded with information. The problem is that our potential clients are too. So how do we cut through the clutter?

Client relationships start with honesty
Selling your widget to a faceless public may deliver a (faceless) data base, but what if you want more than money from your business experience? More than money? Did you hear me correctly? After all, what is the purpose of doing business?

Get Rid of the Toxins in Your Life
Negative energy can pull you down faster than anything else. If you have negative people in your life, you need to get rid of them or, at the very least, insulate yourself from them.

From 99 cents to $967.64 on eBay - Oh My!

When I first started selling stuff around my office on eBay I was so naive. The success in selling those things encouraged me. However, what I soon learned was something that blew me away. After selling all the unused things around my office and home I figured out how to buy things on eBay for 99 cents and resell them for 500% profit! And I was doing this part time before and after my full time job. Then I found out I could import things from China. My bank account was growing enough to pay off our mortgage and be Debt-Free! I wanted to tell others how they can become Debt-Free as well. The snow ball kept growing...

Why you should consider making internet video infomercials - it's easier than you may think
As the penetration of faster Internet speeds throughout the world improves, and the cost of video production equipment drops dramatically, there are more and more reasons for marketers to consider using videos to generate more web traffic and generate more sales.

Dean Graziosi - Real Estate AND Entrepreneurialism
I saw Dean Graziosi's infomercial one fateful Saturday afternoon. At this point, I hadn't pursued my dream of being a successful entrepreneur for years. I had failed in the past and being an employee was the safe way to live. But, being an entrepreneur at heart, I just couldn't let it die. So, I ordered Dean's book. What could $20-$30 hurt?

How to Make Money on the Internet
Making money online used to be a mystery, a hidden secret that only those with the money to "buy the secrets of _____" from an infomercial could even get started on seeing. Those pioneers that went out and created a path for people to follow, however, were building a landscape that today is accessible to anyone willing to put in the work.


Name:
Email:

infomercial Tagged Articles

Other infomercial Related Articles