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Copywriting For the Female Market
Did you know that women make over 80% of the buying decisions (even of products we think of as male) yet the sales copy techniques commonly used were developed in the 1920's when women weren't the buyers? Lorrie Morgan Ferrero has rewritten the recipe and she shared this with me on a recent interview. Here is Lorrie's recipe for adapting your sales letters to appeal to the female buyer: The important thing to know is that the way sales letters are traditionally written works.

Other information boxes Related Articles

Do You Control Your Email or Does Your Email Control You
Recently while discussing time management issues with my business coaching clients and others, the topic of email and the amount of time we all spend dealing with business (and non-business) email at work. Those discussions gave impetus to this article. Do you ever wonder how many email boxes are in use by organizations all over the world? 100 million? 200 million? According to statistics I read in a recent article, there were an estimated 225 million email boxes in use in 2005 by organizations in the world. Did I hear someone say WOW!

Organizational "Strange Actractors"
We have for the most part looked at organizations in a traditional linear view and constantly put people, teams, departments, divisions and organizations in general into boxes often connected with lines. This is fine when trying to show where individuals reside within the context of organizations; however, it is not how organizations work.
Suffering from Information Marketing Overload
TMI really is Too Much Information sometimes. In a world overflowing with more information we could possibly process let alone implement, it makes me wonder – do I really need to know all of this in order to be successful? How much information does my prospect base need to know as well? When is enough, enough – or too much information – way too much information?
Engage Readers To Increase Open Rates
Email remains one of the most cost-effective marketing media we have at our disposal. But getting your messages into your readers' in-boxes and getting your subscribers to actually read those messages continues to be a struggle.
Why Employee Suggestion Boxes Don’t Work
What does your employee feedback program look like? Do you have one of "those boxes in your office that sit in the corner of the break room with napkins piled on top of it? How do you really gauge the mood of the employees in your organization? Do you really know what’s getting in the way of your people’s performance?

The Invisible Close Sales Nugget: Multiple Offers or One? How Do You Decide?
It's important to be really clear about your offers and explain them well, so that people don't get confused. A confused mind says "NO." I usually make two or three offers at smaller venues. I generally divide my offer page like a crisscross, with the three offers in three different boxes. The fourth box might have an additional
Suggestion Boxes in the Workplace
Suggestion boxes can be a part of a comprehensive cost control and productivity improvement effort. All of us like to have our voices heard, and these tips will help to administer a suggestion program fairly and promptly.

How to Hire the Right Person During an Economic Downturn
For some hiring managers, an economic downturn can be an exciting time: there’s a greater applicant pool, more interest in the positions offered and a greater number of resumes making it into their in boxes. However, this can be a bit overwhelming - especially because it’s still essential to know how to hire the right person for the job.
Dust off Your Goals, Air Your Dreams
Recently I was going through some old boxes in my garage and came across one of my first courses that I did in psychology, which was the one that turned a corner in my life. As you can imagine that was a few (well ok many) years ago. As I sat on the floor with papers and bits all around me, I started reading what I had written about my dreams, hopes, worries and life at the time.

The Magnetic Effects of Box Packaging on the Business
The impact of packaging material and packaging boxes on the branding, loyalty building and company growth is beyond any doubt. The custom material can give you delightful results.

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