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10 Commandments of Yellow Pages Advertising
From the author of "Getting the Most from Your Yellow Pages Advertising," the best selling book on the subject, just released in a completely revised third edition. As TIME magazine writes, "Barry Maher has helped thousands of small Businesses get the most cost effective yellow pages advertising possible."

Other information directory Related Articles

How to Improve Your Yellow Page Advertising
"If you look at a 1951 Yellow Pages directory from Buffalo, New York, the ads appear basically the same then as they do now, not counting the recent addition of various color options. Forty-five years later, advertisers for the most part are still just highlighting their name and phone number. By simply enlarging the information that appears in their free listing, advertisers are definitely not getting as much out of their ads as they could be."
Social Bookmarking for SEO. Part I.
Social bookmarking seems to be the Web 2.0 version of what catalogues and directories were originally created for back when the web was born – sites that contain useful links. Or trusted links. Or categorized links. All kinds of links. But with social bookmarking instead of a few trusted editors for each directory (or topic within the directory as in DMOZ) here comes the power of the crowd that chooses the best sites and pages, instead or limited number of categories – myriads of tags that describe the links as precisely as possible and instead of just one place where the link would be found in a catalog, one wise submission to a social bookmaking site might mean tens or hundreds of links to your site syndicated all over the Internet.
What your business card says about you
I am often asked about what details should go on a business card. This article attempts to give my views. In this day and age, information technology has become so advanced that everything, it seems, is done online. Marketing is no exception – search engine optimization (SEO); pay-per-click (PPC) advertising; article marketing; directory placements, and such internet marketing tools have become buzzwords in the marketing world as a result of this ‘going online’ trend.

Why Mass Link Submissions are Dangerous to Your SEO Efforts
Those mass directory submission offers are tempting. But they could be leading you down a dangerous path. Learn how mass directory submissions can actually hurt your SEO. And what you should do instead to keep building long term business success online.
TIPS TO ATTAIN PROPER SERP'S FOR A WEBSITE AND BLOGSITE.
A blog site will only be cached if Google crawls it from another website.Say you have a blog and you have submitted it to a directory.If the moderator of the directory approves your submission and is put in the front page of the relevant category there is every chance of your blogpost being cached.What really matters here is the blog platform that you are using.I use blogger and to my knowledge ten blogposts of mine are cached.Submit your blogposts to technorati or social bookmarking sites like digg and delicious to get it cached faster.Once that is done try re-directing visitors to your blogsite by adding a link to your blog from a forum or article directory.
Direct Response Directory Ads
For some, not all mind you, directory advertising, the kind the Yellow Pages sells, is still a decent place to advertise.
Yellow Pages - To Advertise or Not To Advertise
With so many other ways to access information today, it should be no surprise that the effectiveness of directory books such as the Yellow Pages is on the decline. However they still are a main source of information for visitors in a hotel room, or users of public telephone booths. Some older age demographics also prefer them to other alternatives. It is expected that we will continue to see these familiar yellow books around for approximately 10 more years. So whether they are right for you really comes down to knowing the search habits of your ideal clients.
How to Analyze a Competitor’s Website
Competitors' websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. Here is an article on how to analyze a competitor's website. Start off by identifying the major players. A good place to do this is Yahoo’s directory. It is good to view the major players in similar fields to your own so that you have a better view of your web site as perceived by others.
Article Marketing For Internet Marketers
As with social media, provide valuable content. Don't write an obvious or blatant commercial for your business, product or service. Usually at the end of the article or in your biography, you'll be able to have links to your blog or website and contact information according to the different directory practices. Article marketing is valuable because it builds your online presence as well, establishing you as an expert and helps builds links to your sites.

Businesses that Make a Difference are a Popular Choice for Aspiring Business Owners
The recent economic upheaval has touched numerous lives and led many people to reexamine their values and priorities. Recent societal and economic shifts have created an increased interest in franchising in general as well as owning a business that positively impacts the community. Franchise Solutions’ business directory features a wide variety of concepts that make a positive difference in people’s lives. Home Care Seminars, which helps would-be business owners start their own home care agency, and Pillar To Post, a leading home inspection franchise are among the opportunities showcased on Franchise Solutions’ business directory that enable aspiring business owners to own a business that makes a difference.
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