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Correct Use Of SEO Keywords In Page Title
To increase your website's ranking with search engines, it is very important to use keywords you have chosen in the title of the page concerned. A title tag is of course not the same as a meta description or keyword tag, but it is still a very important factor to consider in the overall optimization of your web page.

How To Create Your Own eBay About Me Page

Regular readers of this newsletter and my newspaper column know that I am a big fan of eBay's About Me Page feature. This is a special page you can create as part of your eBay account that is linked from your eBay ID (with a little About Me icon). You can use your eBay About Me Page as a sales tool. Customers can click on your About Me icon to get to your About Me page, which you can set up to include information about you, your interests, and

The Key to Better Websites
It is undeniable that this causes no harm, but one must put himself/herself in other people’s shoes, as to understand how a visitor to the website might think, do and react.

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5 Easy Ways to Make Your About Us Page More About Your Customers

For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide.

6 Ways to Get Your Visitors To Contact You From Your Contact Us Page

Along with the About Us page, your Contact Us page is one of the most important and crucial pages on your site to get right. In fact, the Contact Us page could be considered the absolutely most important page. Even if the rest of your site succeeds in the goals, if visitors fail to find the information they need to contact you then you will bring their shopping experience to a screeching halt. Shoppers are often hampered if they don't feel they can get a hold of a real person or are limited in their contact options. With all other areas of the site working, a bad contact us page may cause someone to think twice about purchasing with you altogether.

SEO - How Important is Your Google Page Rank?
The Google Page Rank is an indication of the number of websites that link to yours. It also gives information about the quality of those links. Your Google Page Rank may ranges from 0 to 10.

7 Ways to Make Your Home Page a Home Run for Usability

Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.

How To Create Your Own eBay About Me Page

The Art of the Signup Page

A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:

How to Use Keywords to Rank on Page One of a Search Engine

Anytime that you want your content or ad to rank on page one of a search engine you have to use keywords. What is a keyword? A Keyword is a term used as a "keyword" to retrieve documents in an information system such as a catalog or Search Engine. Search engines want to give their searchers good content based on their query or what they typed in the "search box". If you provide good content or ads, your information has the possibility of ranking on page one of a search engine. It doesn't matter if you are using Search Engine Optimization "natural" ranking or Pay per Click, keywords are the some of the building blocks you need to rank on page one of a search engine.

Small Business: The Importance Of Lead Capture

If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.

Facebook Marketing: 7 Must-Have Components of an Effective Facebook Page

After attending many classes about social media and Facebook sifting through the massive amount of information that exists about what comprises an effective Facebook page, I've finally determined what seems to be most effective for a Facebook page, and it doesn't include spending hundreds of dollars for a custom design. Here are my 7 components for an effective Facebook business page that won't break the bank:

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