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If You Want Customers to Be Happy, Give Them Less Product Information
Here's a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information. Researchers at the Tippie College of Business came to this conclusion after conducting a study in which people were asked their opinions of chocolate and hand lotion.

Other information researchers Related Articles

Resource Dependence Theory In Management
In the early 1970s researchers began to question whether managers were able to accurately perceive the threats and opportunities actually present in the external environment. Scholars soon began to search for a more objective method of operationalizing the environmental uncertainty construct. Attempting to solve this dilemma, researchers in the 1970s began to explore resource dependency as a more objective measure of the uncertainty that organizations faced when dealing with their environment.
15.0 What Needs to be Done - Producing Better Research: Entrepreneurs and entrepreneurship in Africa
Most researchers and policy makers have tended to use the information summarized in Table I in an isolated way. Researchers have concentrated either on the entrepreneur (e.g., Frese, 2000), the entrepreneurial firm (Jorgensen, et al., 1986), or the external environment (Buame, 1996). Rarely have they taken a holistic approach to study the combined and interactive effects of the three factors on entrepreneurial success or failure across time and space.
2.1.1 Poor outputs, limited impact
During the 1970s, there was considerable optimism among policymakers, donors and researchers about the potential impact of vocational training on productivity and incomes for the poor.

If You Want Customers to Be Happy, Give Them Less Product Information
Here's a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information. Researchers at the Tippie College of Business came to this conclusion after conducting a study in which people were asked their opinions of chocolate and hand lotion.
The Importance of a Good Handshake
For the first time ever, researchers have studied the importance of a good handshake.
Suffering from Information Marketing Overload
TMI really is Too Much Information sometimes. In a world overflowing with more information we could possibly process let alone implement, it makes me wonder – do I really need to know all of this in order to be successful? How much information does my prospect base need to know as well? When is enough, enough – or too much information – way too much information?
Nature Helps ADHD Symptoms
Researchers at the University of Illinois found that 20 minutes in nature (think green!) helped reduce unwanted ADHD symptoms among its participants. While this study was done with children, the researchers state that their findings also extend to ADHD adults and the non-ADHD population.
Save Time and Automate Your Web Searches with Google Alerts
What if I told you that you could have the equivalent of a team of researchers keeping their eye on the web for you and finding all of the latest information on all of the searches you need to do – and they would email this valuable data to you either weekly or daily right to your inbox – all for free? Interested?
Balance Self-Confidence and Uncertainty
Researchers have revealed yet another key to flow.
Daydreaming – Is It Good For You?
Did you know that daydreams can have some big benefits? Today researchers know that daydream content helps you map onto your mind everyday goals, aspirations and even apprehensions.
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