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information silos Tagged Articles



Silos Belong on the Farm, Not in the Office: Effective Strategies for Sharing Information
Why those companies that have effective information strategies are succeeding, and those that do not are learning very expensive and unnecessary lessons
Using SEO Marketing Analysis to Assess your Competition
Before you enter a competitive online market, you need to understand who the major players are so you can (a) fly under the radar and learn from the trail they left behind and (b) look for patterns to formulate ranking strategies from their nearest competitors. Like any good SEO management campaign, it starts with strategic planning, but without knowing what to look for when assessing the competition, then how can you possibly expect to surpass them?

Other information silos Related Articles

Getting Smart A Buyers Guide to Market Research
Research extends the information available to you, and provides an important weapon in the battle to survive and prosper. Market research is available from a wide variety of sources, including market research firms, information services, advertising agencies, information brokers and information consultants. Some targeted research can be done in-house, but, in many areas, this is more expensive and less effective than outsourcing to an information services company.
AT THE SPEED OF LIGHT
How many times has someone you've called said, "Why don't you send me some information on your company"? Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Aren't they already suffering from information overload? On the one hand, people say they need more information in order to make the decision just to meet with you, let alone to agree to buy or hire. On the other, they have more information about everything than they know what to do with.
Suffering from Information Marketing Overload
TMI really is Too Much Information sometimes. In a world overflowing with more information we could possibly process let alone implement, it makes me wonder – do I really need to know all of this in order to be successful? How much information does my prospect base need to know as well? When is enough, enough – or too much information – way too much information?
A New Kind of Resolution for Uncertain Times
“The significant problems we have cannot be solved at the same level of thinking with which we created them.” (Albert Einstein) At this time of economic crisis, there is a tremendous pull towards making decisions built on a model of data analysis and information gathering. We are, after all, in the Information Age … that period of our history in which there's been a global focus on the manipulation of information. Despite our intelligence and despite the wealth of information available, we seem to have hit a wall on the information highway. Something’s not working. In fact, it sometimes seems that nothing is working.

Scaling Efficiencies and Reducing Redundancy by Connecting People with Products
People often have a hard time grasping the idea that marketing and training are more similar than they are different since historically the two have always operated in silos strictly independent of one another. One department always handles the “people” while another takes care of the “products.” On one level, that’s fine since each involves its own specialization. But at the same time getting the full potential out of employees and products should not entail too divergent an approach.

The Integration of Innovation and Marketing Best Practices for Business Excellence Part1
During an economic down turn marketing and particularly funds for innovation and growth are amongst those hardest hit. As new, profitable innovations are owned by marketing, whilst their financing comes from the ability for the current business to generate profits, there is an intimate link between marketing and innovation. Considering current business and innovation as distinct silos, managed in different ways by separate functions, may mean that the organization is missing a significant opportunity to maximize the skills, knowledge, resources and networks of the organization. Innovation Expert, Kevin Weir and Marketing Excellence Practitioner, Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach to innovation and marketing.
The Integration of Innovation and Marketing Best Practices for Business Excellence II
During an economic down turn, marketing and particularly funds for innovation and growth are amongst those hardest hit. As new, profitable innovations are owned by marketing, whilst their financing comes from the ability for the current business to generate profits, there is an intimate link between marketing and innovation. Considering current business and innovation as distinct silos, managed in different ways by separate functions, may mean that the organization is missing a significant opportunity to maximize the skills, knowledge, resources and networks of the organization. Innovation Expert, Kevin Weir and Marketing Excellence Practitioner, Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach.
The Integration of Innovation and Marketing Best Practices for Business Excellence III
During an economic down turn marketing and particularly funds for innovation and growth are amongst those hardest hit. As new, profitable innovations are owned by marketing, whilst their financing comes from the ability for the current business to generate profits, there is an intimate link between marketing and innovation. Considering current business and innovation as distinct silos, managed in different ways by separate functions, may mean that the organization is missing a significant opportunity to maximize the skills, knowledge, resources and networks of the organization. Innovation Expert, Kevin Weir and Marketing Excellence Practitioner, Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach.
Why ‘everybody lives by selling something’ is key to your success
‘Everybody lives by selling something’ seems to have allowed people to discuss an area that is fundamental to human relationships and communication, the principle of exchange. In our lives we are all exchanging things of value. Whether what we exchange is of value to others should be determined through effective communication, open dialogue, and trust. Taken to an organisation wide level, everybody in a company has an impact on how the business communicates with and engages in the principle of exchange with its customers, suppliers, the broader community, and each other. The legacy of silos in organisations, where departments distance themselves from each other, pitting their agenda against others to gain an upper hand, is the opposite of the principle ‘everybody lives by selling something’.

Social Media Programs Are Too Important for One Department
A friend voiced the need for Best Buy to go outside to find a new boss but he was countered with "they need someone who knows what's going on." Maybe he's right, maybe they're right but whomever the board selects he/she will probably be a specialist in turn-arounds. That's what's wrong with most marketing organizations - specialists in print, online, video ads; specialists in research, sales support, tradeshows; specialists in Facebook, Twitter, media relations, crisis management. A whole bunch of silos. They don't talk to each other, they don't talk to the customer. Gee maybe that's the problem! Let's get over ourselves, our titles, our areas of authority and focus on reaching out to, touching, working with customers because that's what we're in business for...aren't we?

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