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Press Releases, Articles and Videos
A challenge to anyone who wants their business to explode in the next 90 days. The results will astonish you!

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Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that— lots of the little pieces; like creating products, taking care of clients, wrestling computers, etc.— and a whole lot of sky; the big open space that is creating a successful and enjoyable business. I had so many pieces of ‘puzzle sky’, I was drowning in an ocean of sky blue. After over a decade of struggling with my own company to fit all the ‘pieces’ together, I have finally put together the big business puzzle— and it’s not what I thought it would look like.

Sales Big Picture - Top Salespeople Sell Attractively on Purpose
One of the most frequent complaints of salespeople is the ebb and flow of sales. Getting sales is the goal of a salesperson. Now step back. What is one of the first pieces in selling? Maybe prospecting? Take another step back. Maybe marketing? There are at least three strategic pieces with their tactics to increase both your understanding and successful actions in the buying and selling process.

Business Plan and Implementation Principle 1
Let’s say you are my employee, and I ask you to build a puzzle of 1,000 pieces. The challenges are that there are no square edges, you cannot see the picture of what the puzzle will look like in the end, and most of the picture is pure black or white. Oh, and by the way, I am going to give you extra pieces. How motivated are you to build this puzzle for me? Welcome to the typical business. This is how the majority of employees feel in most organizations and why most employees only do the minimum expected to keep their job.

How To Create Your Own Info Product
In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter.

The BIG Pieces Go in First
As you look at your calendar and set your goals for 2009, consider these twin principles of Balance and Big Pieces. Use this simple tool to increase your success (and your joy!) in the year ahead. Put the BIG pieces in first, and give them the necessary time, energy and focus to create the balanced, satisfying life you deserve.

How to Write Short Articles Fast - The Right Way
Write short, yet powerful, high-value, informational articles that will entice readers to want more information from you...

Home Based Business Opportunity--Tips and Hints
This article will focus on a home based business opportunity and provide informational tips and hints to help you...

How to Use an Informational Interview to Get Hired
There’s a lot of great job interview advice that’s available when you’re looking to get hired, but for those who are looking for a new job, sometimes the best advice isn’t conventional. Unlike a traditional job interview, an informational interview doesn’t involve a follow up to your resume; an informational interview is far more proactive.

Why You Might Not be Ready for Publicity
Often clients come to me because they truly want to get the recognition they deserve in the form of publicity both online and in the media. They’re looking for a starting point to get the word out so they have a general understanding of press releases and strategies. This is an important step in building your brand awareness and increasing credibility. At the same time there are often key foundational pieces missing. Pieces that need to be in place before you really start creating publicity buzz. And, I’m always upfront about that.

The Three-Part Harmony in Your Logo
Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.

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