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Why the Gold is In the Data Base and How to Dig it
Most people these days have heard of data base massage, and have some idea of why it out performs typical approaches to telemarketing. Here are the key factors to acquiring and maintaining a data base that is highly responsive to your communications.
Incremental or not, what Africa needs is Entrepreneurial Infrastructure
Andrew Mack, Founder and Principal of AMGlobal Consulting, blogs about how "Entrepreneurial Infrastructure" more than "Incremental Infrastructure" is what Africa needs and has shown it wants.
3.2 Investing in jobs and the community: Working Out of Poverty
Spending on infrastructure represents about 20 per cent of total investment in developing countries, and from 40 to 60 per cent of public investment, according to the World Bank. A reorientation of policies on infrastructure investment to ensure that technically viable and cost-effective employment-intensive options are used speeds the reduction of poverty by generating productive and decent employment. The challenge is to develop the appropriate mix of capital- and employment-intensive investment techniques according to each country’s needs and resources.
Driving Direct Marketing Excellence: Customer Profile Studies
This article talks to the importance of conducting a thorough customer profile study to get a good understanding of your customer base. These studies can be performed for very little cost and the data that you receive back on your customer base is unbelievably valuable to your business.
Holly Mann Author Of Honest Riches Is Internet Marketing New Joan Of Arc, Or Is She?
Has this stay at home mom found the secret to building a home base business on a shoe string? She believes she has and thinks anyone else can do the same if they have what it takes. The question then is , what does it take to start your own profitable home base business? She explains...
4th of the 10 Kurlan Sales Competencies that are Key to Building a Sales Culture
For more than 40 years, sales authors, experts and trainers have been telling their readers, subscribers and clients about the importance of talking 30% of the time and listening 70% of the time. That ratio is not etched in stone. Even 50/50 is acceptable. The stage of the sales process dictates the ratio more than the ratio itself. For instance, if your salespeople are following the Baseline Selling process, they would talk 100% in the earliest phase of Getting to 1st Base, and probably 10% in the later phase of Getting to 1st Base. They would probably talk 10% of the time while Getting to 2nd Base. They might talk 50% of the time on the way to 3rd Base and 90% of the time when Running Home.
5 Proven Tactics to Uplevel Your Client Base
Do you have clients who constantly complain that they can't afford to pay you? If your entire client base is filled with people who can't afford to pay you what you need to charge to stay in business, then you've got a major problem. You are working with the wrong segment of your target market. Here's how you can uplevel your client base to get in front of more affluent clients:
Home-based Business: Votive Candles III
In the previous article about making votive candles for your home-based business, we stopped on the point in which you insert the pre-tabbed wicks into your mold filled with congealed wax. Avoid using too much force pushing the tab onto the base, as it may either release the wick from its tab, or free the tab from its base.
How to Expand Your Customer Base
Depending what industry vertical you are in, there will be different techniques to expand your customer base. Growing our customer base has become an art for us. How did we do it? How could you do it?

Enhancing Customer Relationships
Businesses spend exorbitant amounts marketing their services and products to customers, forever trying to build their customer base and attract new customers, little realizing the pot of gold that exists in their existing customer base.
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