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initial letters Tagged Articles
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How to Understand People
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| Learn more about DISC Personality Profiles. We'll show you how to add value to your students and enhance any Consulting, Teaching, Training or Coaching process by first getting acquainted with them and showing them how to "people-read" in every area of their lives! People-Reading shows you what underlies and drives each different personality or behavioral style type and makes you much more effective, whether teaching, selling, parenting, or just relating to another human being! |
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A Sample Sales Letter that Works
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| Sales letters are a dime a dozen. But sales letters that really work are few and far between. Here is a sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen. |
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The Anatomy of a Sales Letter
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| Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now? |
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The 'Being Efficient' Myth In Sales
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| You need to take time to soften a decision-maker with appointment confirmation notes and telephone calls. Also, a series of direct mail softening letters, faxes, e-mails and endorsement letters need to be sent before and after a sales presentation to reinforce the benefits that you have demonstrated. |
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Should You Use Sales Letters Before You Cold Call
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| Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result. |
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Reach Your Reader: How to Make Your Letters a Success
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| Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their personal touch and competitive edge. |
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Appointment Letters – Small Business Tips to Get Your Foot in the Door
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| Many small businesses struggle with writing letters to potential clients trying to get an appointment with them. But it doesn't have to be as difficult as it may seem. As a professional copy writer, here are my top 10 tips for effective appointment letters. |
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D is for Direct Mail
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| Direct Mail, otherwise known as sending letters through the post to prospective customers is now pretty much a dying art. By many business owners, sending letters has been replaced by emails – can’t say I blame them really. After all, emails are cheaper, quicker and you can see who has opened it and read it. Why wouldn’t you use emails? |
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Are You Human?
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| People are like those websites that ask you to read squiggly letters and type what you read into the little box. Have you seen those? It's a security measure: the website wants to make sure you're human, and not a software program or a robot. Evidently robot software programs can't read squiggly letters, so if you can type the right letters into the little box, you must be human.
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How to Avoid Becoming a Digital Prospecting Lemming
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| My article “Prospecting Letters Still Open Doors” sparked quite a response from readers recently and I just have to share their ideas with you! They disclosed their best secrets for using letters to gain access to some of their toughest prospects. |
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What You Can Expect To Pay To Start Your Own Online Business
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| If you want to start your own online business, no doubt you will want to know how much you can expect to pay to get started. Initial costs will vary and this article gives you some guidelines so you will have a good idea of what initial outlay is required. |
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