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ATTRACTING INVESTORS: A Compelling Executive Summary in 10 Items or Less
Attracting an investor is like attracting a mate—you want to pique the investor’s interest without showing all your cards at the outset. The perfect vehicle for achieving this delicate balance is the Executive Summary. The goal of an Executive Summary is to whet the appetite of the investor by presenting a compelling premise, an irresistible hook. Your short (5 pages or less) document is meant to give a potential investor every reason to say “yes” and little reason to say “no” to a face-to-face meeting.

Other initial statement Related Articles

The Path to Selling Success
A Road Map: The Mission Statement The first step on your road to success is to define success. This is accomplished by writing a professional mission statement. A mission statement is like a rudder on a ship; it determines your direction. Without it your purpose can be unclear, vague or prone to change-based external influences. A mission statement is a way of accepting personal responsibility for your life. We choose who we are, or want to be.

Mission Statement and Goal Setting for Sales and Marketing Professionals
A Road Map: Your Personal Mission Statement. The first step on your road to success is to outline and define where you want to go and the kind of sales and marketing professional you want to become. This is accomplished by writing a professional mission statement. This should be a brief statement (about four sentences) that describes the person you are or the one you want to be. This is the rudder on the ship that will determine your direction. It is your road map to success. Everything you do in your sales or marketing role should be in line with your mission statement. Living your mission statement is the true meaning of success.
How to Create a Compelling Vision for your Business
Your company’s vision statement is the statement of its potential and of what you want your business to become. Your vision statement should be meaningful to you and your organisation. It should be shared will all of the employees in your organisation in order to create a unified direction for everyone to move in. Crafting a vision statement is a challenge for many business owners, so I have included several strategies in this article for you to make this process easier to complete.
How a Vision Statement Can Influence Your Business Success
Summary: Many people tend to negate the value of a vision statement for a business. But a vision statement is important for success of a business as it provides a sense of direction on where you want your business to go. Without a vision, you are like a crewless boat; adrift with no destination in sight. Discover the importance of having a concise vision statement.

TIPS OF WRITING EFFECTIVE MISSION STATEMENT THAT FITS WITH YOUR ENTIRE MARKETING STRATEGY
Many times you get into a company and the first thing that greets you is the receptionist and the companies' mission statement. The mission statement is either hanged in a huge board for all to see. It will also be on the top page of the brochure, which will be on top of the table at the waiting room. To hang a mission statement for all to see is a great thing; however I have been reading many mission statements in my visits in many offices not in one country but in many and one thing come out clearly.
Do We Really Need a Mission Statement?
Many organizations confuse the concept of a vision statement with a mission statement. They might say, "Our mission is to become the world leader in windows." Well, that is reallly a vision statement, not a mission statement. A vision statement is always about the future, while a mission statement is all about what we are trying to do today. It is very important to know that. This article will clarify a process to obtain a good mission statement.

Understanding the Income Statement
Income statement can be viewed as a summary and final evaluation of company’s business activities for the past fiscal year. We will discuss the components of an income statement, their classifications and the ways it is connected to the other financial statements. After reading this article you will have a basic understanding of accounting principles behind the statement of earnings.
Accounting Basics
In part one of this article I detailed what accounting is and why it is important to your small business. In part two, I will go into greater detail on the three parts of a financial statement: the balance sheet, income statement, and cash flow statement.

What You Can Expect To Pay To Start Your Own Online Business
If you want to start your own online business, no doubt you will want to know how much you can expect to pay to get started. Initial costs will vary and this article gives you some guidelines so you will have a good idea of what initial outlay is required.
Business Vision Statement - 2 Steps
So what about the vision of your business plan? What is the mental image you have of your business and where will it be in 3 months, 6 months, etc. OK - you can dream. Then you can - DEVELOP A VISION STATEMENT - it is your ticket to success - the vision statement is about what your future business will look like. It has been said that a vision statement imagines what success looks like. A Vision Statement provides the inspiration for your daily operations and your strategic decisions. It is a photograph in words and in your mind - of the future of your business. Providing the destination for your journey.
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