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Book Review: Predictably Irrational
As a marketing strategist, I’m always looking for information to help understand human psychology. Predictably Irrational (by Dan Ariely) is full of wonderful insights on the surprising differences between logical thought and emotional consumer action.

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When is the right time to expand?
When is the right time to expandis a question that many small business owners have. There are many issues that need to be addressed to find the answer but one of the big ones is how much will the expansion cost (the initial outlay) and how much cash (operating cash flows) will be generated. A tool to help evaluate whether the operating cash flows generate a return to justify the initial outlay is called Net Present Value (NPV).
Five Empowering Principles for Conversation in Franchise Sales
Questions you can ask potential franchisees during that very important initial sales conversation.
Getting Started in Internet Marketing-A Beginner Resource
New comer's experience in the internet marketing might pose to be daunting and discouraging with possibility of untimely withdrawal from this medium of amazing success. In this article, I am going to offer you what you will need to scale through the initial challenges namely: positive mindsets, social networking, initial customers, time management and resource.

Stay Focused on Your Dreams
When you’re up to your ass in alligators, it’s hard to remember that your initial objective was to drain the swamp!”

Making Money Off Domains
One of the most popular ways to make money online has been through domains, which during the initial stages was a truly profitable way of making money online. However, with the passage of time, the initial aura surrounding domains and domain names lessened resulting in the need for special tactics and techniques, in case you want to make money out of domains. Following are some of the ways in which you can make money out of domains and some simple tips for achieving the same:
Are You Doing The Things That Can Potentially Ruin Your Start-Up Business?
Enthusiasm in the air, bone crushing energy, BIG dreams sketched out, and all these initial flurry of excitement goes off the hook if you are unaware or ill prepared to tackle some of the most common initial business blocks. In U.S., seven out of ten new employer firms last at least two years, and about half survive five years. At a time when new business survival rate is low, this article intends to make you aware and get you prepared to tackle these speed bumps.
Personal Branding: 5 Ways To Protect Your Brand
Five initial things that can be done to protect your brand online
Looking to Start Your Own Business
Starting your own business requires a plan and perserverence. After the initial hardships, the payoffs of starting your own business are worth any initial difficulties.

What You Can Expect To Pay To Start Your Own Online Business
If you want to start your own online business, no doubt you will want to know how much you can expect to pay to get started. Initial costs will vary and this article gives you some guidelines so you will have a good idea of what initial outlay is required.
Intro to Franchising
There are several things that one must understand about a franchise. You are not buying the franchise. Instead, you are acquiring a license to operate a franchise. Franchising is a business relationship where a franchisor (a company or individual who owns the franchise system) grants a license to a franchisee (a company or person who contracts to use the franchise system) the right to use the franchisors brand and operating system for an initial fee (initial franchise fee). In return the franchisee provides a share of the income back to the franchisor (a royalty).

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