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innovatorsforum Tagged Articles
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Seven Reasons Why Everyone Needs a Website
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| According to Cisco Innovators Forum guest blogger Audra Hajj, the selling world today has turned upside down. How can you broaden your exposure as business owners and take your business to the next level? Here are the top 7 reasons why you need a website: |
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What The Obama Healthcare Proposal Means for Small Business
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| Cisco Innovators Forum guest blogger Jeanne Quinn reports that the National Small Business Association released a report predicting the effects that President Obama's Healthcare Proposal will have on small businesses. Will this help or hurt your business? |
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Provide Educational Info to Build Trust with Prospects
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| Cisco Innovators Forum guest blogger Susan Fantle finds that most B2B products have higher prices and a longer decision-making period (buy cycle), and there are often multiple titles involved in making purchasing decisions. So trying to sell a product during the first contact is not practical or effective. That's why content was born. Offering content typically communicates a message like "if you're having this problem in your business, here is a report that will tell you how your peers have solved this problem." The “report” is the content and it's a successful tactic for business marketers. |
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