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3 Website Benefits that Improve Client Satisfaction and Retention
A website that doesn't make money for your accounting firm is a useless website. The primary method of generating revenue with your website is by using it as a prospecting tool. It's a great way to bring new clients into the firm but don't become so focused on client acquisition that you allow other opportunities to slip by. You can use your website to improve your client retention as well. Combined with client acquisition, improved client retention can really shore up your firms bottom line.

Socially Branded Journalism: Crossing the Generational Divide
On February 27th, 1968 Walter Cronkite closed his broadcast by introducing “an analysis that must be speculative, personal, [and] subjective.” He was of course talking about the Vietnam War, and in particular the Tet offensive. While those of us who have not yet cracked the half century mark in terms of years on this planet may have only a general awareness of what history has told us was a “police action” that could not be won, Cronkite’s words created a ripple effect that unknowingly and ironically has come to symbolize our fast paced, 7/24 instant access social media world.
Taming The Technostress
How to manage the constant stress of technology demands and information overload by managing your energy and not your time.
Smartphones and Work Life Balance
A look at Work Life Balance in light of the 'always in reach' reality of the 21st Century business landscape.

The Pro & Con of Groupon
Groupon: The Pro & Con

Company, Product Communications…Open Up, Loosen Up
Hints on how entrepreneurs can efficiently and economically do their own publicity activities and avoid mistakes that even "professionals" make.
Good Conversations Build Relationships
Companies are trying to get over the idea of marketing at you (passe) to building a relationship with you. Problem is you don't know if they want you for your mind...your body...your bank account. Give companies a little slack the smart ones are learning a whole new way of marketing but at least most are trying. The rest...ferget it!!!!! If you agree pass this piece along to those who don't quite understand the world we live in...

Trend Spotting To Improve Your Business Efforts
Identifying and acting on trends is important in every business. It helps to identify new products or services, opportunities to expand on an existing range, and it can provide insight into a more effective marketing strategy.

Other instant access Related Articles

Is Your Communications Policy Mired In The Past?
In today's instant on, instant access environment; corporate managers have to look well beyond the normal and overused press release to reach, influence its target media and markets. This article gives you a whack in the side of the head to look at new, creative, economic ideas.
Release Renew Receive
"The universe holds its breath as we choose, instant by instant, which pathway to follow; for the universe, the very essence of life itself, is highly conscious. Every act, thought, and choice adds to a permanent mosaic; our decisions ripple through the universe of consciousness to affect the lives of all. Lest this idea be considered either merely mystical or fanciful, let's remember that fundamental tenet of the new theoretical physics: Everything in the universe is connected to everything else." David R. Hawkins, M.D., Ph.D.

Here is a recipe for success
We all want the magic formula or recipe for instant success. Unless your definition of success is to have millions of dollars and you win the lottery, success is never instant but the result of deliberate action toward a pre-determined objective. Every chef has his own recipe; this is mine but keep in mind that success is in the journey, not the destination. Recipe for success: Motivation + Belief + Effort = Success
Fast Isn’t Fast Enough for Increased Sales
There was a time when fast was good enough for most prospects. That era passed some time ago. Now we are an instant society. Are you an instant salesperson?

Socially Branded Journalism: Crossing the Generational Divide
On February 27th, 1968 Walter Cronkite closed his broadcast by introducing “an analysis that must be speculative, personal, [and] subjective.” He was of course talking about the Vietnam War, and in particular the Tet offensive. While those of us who have not yet cracked the half century mark in terms of years on this planet may have only a general awareness of what history has told us was a “police action” that could not be won, Cronkite’s words created a ripple effect that unknowingly and ironically has come to symbolize our fast paced, 7/24 instant access social media world.
What Does Google Instant Mean to Your Business?
Will Google Instant Effect Your Small Business Marketing? Typical web surfers take over 9 seconds to type their search terms into the Google search bar. Apparently, Google thought this staggering amount of time was unacceptable, and so on Wednesday, they quietly launched Google Instant, an new search feature designed to save searchers anywhere from 2 to 5 second per search.

Google Instant and Search Engine Marketing
Recently I presented some brief information on the new Google Instant and what it means to your small business marketing. If you’ve been wondering how Google Instant will impact your search engine marketing program, I suggest you refer to Google Webmaster Central for more details.
Email Marketing Made Easy #01 - What Is An Autoresponder
So just what is an autoresponder? An autoresponder is much like a fax-on-demand system, where you call a number - or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online - and get an instant reply. Internet marketing and online business people agree that email autoresponders are the greatest marketing tool ever invented. Why? Because it gives people instant access to information!

Women in Business: Entrepreneurial Tip #2
International research during the past couple of years has revealed that women business Owners consistently voice certain needs for their business’ development; 1) access to capital, 2) access to education / training, 3) access to networks and markets and 4) to be taken seriously. This last concern is part of the challenge I’m speaking about. Often the naysayer will try and discourage you from taking a step into what may be unfamiliar. They are letting their own fears dominate the conversation and giving too much credence to their words can be the biggest obstacle standing between you and your financial freedom.
Using the Cloud for Boosting Your Personal Productivity
In the last few years, more and more software is available on the Internet, rather than you having to install it on your computer or phone. This is what's called "Cloud Computing" - the act or service of providing software, IT resources and data via the Internet. The biggest benefit of Cloud Computing is instant access. Because all our stuff is on-line, we can access it from anywhere in the world, and from any computing device.

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