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Lesson #5: You Are Worth More than Your Net Worth
Both before and after Candler became an internationally successful businessman, he had a clear grasp of the fact that he, and every other person along with him, was in possession of a number of intangible assets that went far further in determining his potential for success than did the amount of money he had in his bank account. After all, with less than $2 in his pockets when he first arrived in Atlanta, how else could the astounding success of Candler in starting up the Coca-Cola Company be explained?

Best Buy Employees Deliver a Strong Brand. So Can You.
"It's not about the stuff. It's about the people."
Branding Your Firm At Every Touchpoint
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

Don’t leave $money$ on the table when you sell your business!
Don't be fooled...the value in your business is not seen ONLY in the Financial Statements. In this article we focus primarily on "Potential" and how you can sell this aspect of your business to a buyer.

Other intangible assets Related Articles

Know Your Customers - Or Perish!
Most companies (large and small) don’t know their customers very well. Certainly, some people within the company usually have intimate knowledge of key contacts, information, history, and details about customers, but that information isn’t institutionalized as often as it should be – which means it can leave with your salespeople! Remember, you own this data. To that fact, add this one: The most valuable component of any company’s assets is its customer data. Forget your balance sheet, long-term assets, and short-term assets. Without your customers, and the information regarding those customers, everything else is meaningless. Clearly, some framework of capturing customer data is vital for business success. Capturing and using that data is called “Customer Relationship Management.”

SELLING A BUSINESS: Legal Pitfalls
Consider how to structure the sale as early as possible, and take advice from your legal and tax advisers. If your business is run through a limited company, you will need to decide whether to sell the shares of the company or just the assets. A share sale tends to be more complicated since you are selling not only the assets, but the liabilities of the company too.

Lesson #5: You Are Worth More than Your Net Worth
Both before and after Candler became an internationally successful businessman, he had a clear grasp of the fact that he, and every other person along with him, was in possession of a number of intangible assets that went far further in determining his potential for success than did the amount of money he had in his bank account. After all, with less than $2 in his pockets when he first arrived in Atlanta, how else could the astounding success of Candler in starting up the Coca-Cola Company be explained?

Brand Revitalization
Building a strong brand takes commitment, time and hard work, but the result is one of the most valuable assets a company can own. That said, not all assets are static, and your brand image is no exception.

Branding Your Firm At Every Touchpoint
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

Competition in Tough Times
How are small retailers supposed to compete against the big boys, especially in the current economic climate? Small retailers have several advantages, from obvious things like lower fixed costs, to intangible assets like customer service and name recognition. Refinining your position in every aspect of your business can make a huge difference to your bottom line, and how you support it.
Give me Ten Reasons Why my firm should Consider Lease Financing!
The article provides information into the often intangible benefits of an equpment financing transaction considered by firms who acquire capital equipment and other assets.
6 Habits of Successful Leaders
A company's greatest assets are the employees and the customers; but are you as a leader doing everything to make these assets feel valued? A company is a reflection of the leader. It is easy to figure out what it happening at the top based on what you see happening on other levels of an organization. Here are 6 ways to be more effective as a leader and a daily tip to improve your service.
Are SBA Loan Limits Good for Small Businesses?
Last March, the Small Business Administration (SBA) assigned a limit on the agreement it was offering on "goodwill" financing, limiting them to $250,000 or 50% of the total amount of SBA loan, whichever amount was lower. "Goodwill" financing is an essential part of the SBA loan designed to obtain the intangible assets for any existing business. The limits mentioned beforehand were set to avoid the inflation of the intangible assets' value.
The Importance of Intangible Assets When Buying or Selling a Business
It is important to know what tangible and intangible assets are in business. Knowing the difference and examples of each can help you with your taxes and the transaction of buying or selling a business. Assets can also be a legal matter, in which case it is important to know about legal protection and how they can help you in any business transaction.

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