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intangible value Tagged Articles



Your Company’s Value in Your Strategic Action Plan is?
What is your company’s value? Do you strategically position your business to increase your value? Learn the relationship between your company’s value and your balance statement

Other intangible value Related Articles

Turning Your Services Into a Product
One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can't be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out, whether they will like it, and how well it will work in their situation. To make a buying decision, the client must first trust that your work will produce the result that they need.
Lesson #5: You Are Worth More than Your Net Worth
Both before and after Candler became an internationally successful businessman, he had a clear grasp of the fact that he, and every other person along with him, was in possession of a number of intangible assets that went far further in determining his potential for success than did the amount of money he had in his bank account. After all, with less than $2 in his pockets when he first arrived in Atlanta, how else could the astounding success of Candler in starting up the Coca-Cola Company be explained?

Examples Of Strong Corporate Cultures
Corporate culture has become increasingly important to firms in the past 20 years. Despite its intangible nature, its role is meaningful, affecting employees and organizational operations. And while culture is not the only factor guaranteeing success, positive cultures offer significant competitive advantages over rivals.
Selling Services
Selling a service isn't the same as selling a product. Your prospect is buying an intangible. There are no shiny buttons to show off. You and your company are the visible representations of the service. You need to live up to them in your image. (marketing) And in how you "court" the prospect. (sales)
Use Rituals to Create What You Want
Throughout history, rituals have played an important role in society to usher in new beginnings, communicate intention and celebrate achievement. The notion of communicating directly with the unseen, intangible world of the universe while living on the physical plane is a new one for most people.

Give me Ten Reasons Why my firm should Consider Lease Financing!
The article provides information into the often intangible benefits of an equpment financing transaction considered by firms who acquire capital equipment and other assets.
Marketing Governance Best Practices
Marketing has the unenviable reputation as the line of business that is not held accountable for achieving specific, measurable, bottom-line results. Finding a bean counter that does not view Marketing as a cost center – producing intangible results – is a daunting task.
Are SBA Loan Limits Good for Small Businesses?
Last March, the Small Business Administration (SBA) assigned a limit on the agreement it was offering on "goodwill" financing, limiting them to $250,000 or 50% of the total amount of SBA loan, whichever amount was lower. "Goodwill" financing is an essential part of the SBA loan designed to obtain the intangible assets for any existing business. The limits mentioned beforehand were set to avoid the inflation of the intangible assets' value.
People First,Things Second - Leadership Education
What can we learn from a world in turmoil? What can we learn from watching the courage of young, old, men, women, and children putting their lives at risk for something as amorphous, as intangible as freedom? What can we learn from watching our colleagues in neighboring states go to the seat of power, the capitol where they march, stand, sit, drum, chant that they will not go away, they will be heard?
What Coaching Is
Last week I introduced you to coaching and started to outline for you what coaches do and how coaching works. I explained that coaching is an intangible service, that it’s future driven, how important the relationship is between a coach and client, why passion is required from both of them, and how educational coaching can be. Today, I am going to continue with more of what coaching is:
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