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intangible values Tagged Articles



People Shop Price. They Buy Value
It is great to sell VALUE because you have two different groups of value to sell. One- The value of your product. Two- Your value. Your uniqueness.. USV's - Unique Selling Value -- What is unique about you that is not unique about your competition?

Other intangible values Related Articles

Its All About Values
Whether you recognize it or not, values are at the heart of what you’re doing and where your business is headed. Think of it as being like gravity. Whether you believe in the concept of gravity or not, it is going to impact everything you do without regard to your belief. We are all driven by our values, so, it only makes sense to figure out what your values are and then see how they match up with those of your employees. Of course finding out what their values are is another story that requires yet another type of effort. For now we will just look at YOUR values and those of your company.

The Value Of Knowledge To The Organization
Since knowledge is an intangible asset, it is difficult to assign a value to it. Its amorphous nature exacerbates this difficulty. Lew Platt, former CEO of Hewlett Packard, has acknowledged the dilemma: "If HP know what HP knows, we would be three times as profitable." Intellectual capital is collective knowledge, but who collects it and who disseminates it? Successful and competitive organizations are rich in knowledge, but whose knowledge is it and and who assigns value to it? Values assigned to knowledge may differ. For example, knowledge May have one value for the organization, another for shareholders, yet another for current and potential partners, and still one more for individuals within the organization.
Bumping Into Your Organization’s Values
If you asked employees to recite the organization's values could they? More importantly do those values instantly determine their course of action? This article will help you better integrate your values into the culture.
Discovering and Living by Your Core Values
Core values are essential to keeping your life on track. Do you know yours? Most don't! Would you like to know yours? Here are a couple of quick ways to help you get started in discovering your core values and help you hammer them into a values statement:

How do you create corporate values?
How should the corporate values be created? Where do they come from? Can the brands a company has have their own values? Can these extend the corporate core values? Where do the brand values come from? Pasi, Sales and Marketing Executive Finland
How great leaders use values to drive performance
Great leaders instinctively know the importance of values. Values create the organizational culture. When articulated and implemented consistently, values reduce the need for close supervision, engender trust and co-operation with suppliers and customers, and raise performance. Great leaders recognize this. That is why they commit substantial personal time to articulation and implementation of values. They are also good at mastering paradoxes of values.
Living from our Higher Values
The basics of human behavior requires that we live to our highest values, thus in so doing we are congruent with our true selves. Higher values always dictate to us from within whereas our lowest values are motivated from outside forces. When we live to our higher values we will operate/work spontaneously, we will be working on what we love and we will have a smile on our faces. We will be self-driven when aligned with our highest values. On the other hand, when we are operating from without, we need constant motivation and push. Our days are a “drag” and our whole lives can be described as “unlived lives” in that we are not doing what comes naturally to us. When we set goals aligned to our highest values we are inspired and will succeed.

Leadership Truth #1 - Great Leaders Operate from a Set of Values
Values are the underpinning of everything we do. Great leaders have a concrete set of values that they operate from on a daily basis. Where do these values come from?
Communicating Social Values Improves Brand
Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship, Charity, and Environment. Although benefits like improved brand integrity are intangible, they can have a long-term success. Increase brand value by developing a communication plan for the organization’s social values.
Pathways and Pitfalls to Clarifying and Living Personal Values
Develop a comprehensive list of all possible personal values. Now rank each one as "A" (high importance), "B" (medium importance), "C" (low importance). Review your A and B values. Are there any that you feel are essentially the same value or one is an obvious subset of the other? If so, bring them together and rename it if necessary. Rank order the remaining list from highest through to lowest priority. You should now have your top five core values. Focusing on your core values: o Ask yourself whether these are your true, internal "bone deep" beliefs or an external "should" value. These are very tough questions to answer. We often don't recognize a lifetime of conditioning that has left us with other people's belief systems. Replace any "should" values with your own.

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