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Controlling the Assumptions in Your Sales and Marketing Strategy
When you incorporate a new strategy into your service business there are certain assumptions that are made upon which the success of your strategy relies. These assumptions need to be monitored and controlled to give your company the greatest chance of accomplishing your stated objectives. The assumptions we make as business leaders are limited to two primary areas: 1) the external environment and how it will change, and 2) the industry in which we operate.

Other intelligent predictions Related Articles

Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000
In December 2008, well-known marketing consultant John Jantsch asked me what my small business predictions were for 2009. This was my answer:
Office Space by the Hour
Recently Intelligent Office had an article written in the Financial Post discussing our services and how it is complimenting and supporting the growing trend for telecommuting. With more and more people working from home, from employees working for fortune 500 companies to new business start ups, professionalism and image has never been more important. For the fraction of the cost of leasing an office and having a full time receptionist, Intelligent Office provides traditional office services to support the home based business model.
SEO Promotion in 2010 - Some Predictions of whats to come...
Yes its another new year (almost) and as always the Internet will continue to change. Accordingly you must too if you intend to use it as the powerful marketing medium it is. Here are some short predictions for what we may see in regards to Website Search Engine Optimization in 2010.
Birnbach Communications' Top Predictions for 2011, Part I
Birnbach Communications has been issuing annual predictions covering media and technology, going back a decade.

Top Trends for 2011 by Amanda Gant
Everyone is making their predictions about what they think is going to be big in the new year. I guess it's an unwritten rule somewhere and who am I to break this tradition? Here are our top predictions for the new year. By all means, chime in and let us know what you think.
How Spot On Were My 2002 Workplace Predictions?
A bit of fun. In 2002 I made some workplace predictions which I recently revisited to see how on track I was. Why don't you check it out. Was I on course?
In the Year 2020 . . . Government Market
As posted this past past Friday, each day this week I will be providing my take on the top 5 predictions for the year 2020 from Bob Lohfeld’s July 7th Washington Technology article aptly named 5 predictions for the 2020 market.
In the Year 2020 . . . Process
As posted this past past Friday, each day this week I will be providing my take on the top 5 predictions for the year 2020 from Bob Lohfeld’s July 7th Washington Technology article aptly named 5 predictions for the 2020 market. Today we tackle prediction number 3, process.
In the Year 2020 . . . Technology
As posted this past past Friday, each day this week I will be providing my take on the top 5 predictions for the year 2020 from Bob Lohfeld’s July 7th Washington Technology article aptly named 5 predictions for the 2020 market. Today we tackle prediction number 4, technology.
In the Year 2020 . . . Workforce
As posted this past past Friday, each day this week I will be providing my take on the top 5 predictions for the year 2020 from Bob Lohfeld’s July 7th Washington Technology article aptly named 5 predictions for the 2020 market. Today we tackle prediction number 2, the workforce.
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