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You get to choose
That's the cool thing about marketing. Unlike most other functions in the organization, you get to choose where and how you do what you do.

Other intensive companies Related Articles

Creating Quality Content For SEO
It is an old and well-accepted cliché that "Content is king". Content is also time consuming, resource intensive and vital to the success of a Web site in the search engines.
3.2 Investing in jobs and the community: Working Out of Poverty
Spending on infrastructure represents about 20 per cent of total investment in developing countries, and from 40 to 60 per cent of public investment, according to the World Bank. A reorientation of policies on infrastructure investment to ensure that technically viable and cost-effective employment-intensive options are used speeds the reduction of poverty by generating productive and decent employment. The challenge is to develop the appropriate mix of capital- and employment-intensive investment techniques according to each country’s needs and resources.
3.3 Supporting entrepreneurship in micro and small enterprises: Working Out of Poverty
Small enterprises constitute a large and growing share of employment in the developing world, and are generally more labour intensive than larger firms.

Get rid of your customers immediately
If you want to build a better business, get rid of your customers. That is, get rid of your worst customers. Why? Your worst customers are most likely to be price-sensitive, the most labor-intensive, and the most likely to be dissatisfied and complain vehemently. So, if you get rid of them, then what? Read on to learn more...
The Art of Strategic Thinking
When it comes to thinking, planning, and acting strategically, few companies actually succeed! Having said that these companies can still run well, maintain, grow, and be present in the marketplace. But these companies will never be great! They will never be extraordinary places to work, nor will they be outstanding companies to do business with.
A Secret To Increase Profits
What is the main reason some labor intensive companies fail and how you can use this secret to avoid making the mistake that spelled their demise?
Outcomes You Deliver – Why Are They A Secret?
At the intensive workshop in Toronto with my mentor coach, the question was posed: What are the top things you do for clients? What outcomes do they receive? The answer was easy to rattle off. But then I realized I had been keeping it a secret – even from clients. I was being smug and arrogant with my fat secret which contradicted my mission and purpose.

Pricing Your Services for Business Success
During the past week I have had several conversations with clients about pricing. Not being clear on your services and what you are offering, means there is no consistency. In fact each client ends up in a unique program and price structure. This approach appears to be client centered but it becomes very time intensive; creating chaos for you.
What are Training Brokers
Training brokers exist to help companies plan the training for their employees and to help organize further education for staffers. Intensive training needs often require some form of middle ground in order to sufficiently classify the proceedings, which is where a training brokerage comes in handy. It can be difficult to conclude whether training needs to be outsourced or take place in house, but a training broker can help gauge business needs and lead to decisions on diverse related matters. In short, a training broker completes the associated tasks with organizing training for employees. Any directorial tasks, such as scheduling or budgetary scrutiny, can also be left to the broker. He or she will work within a complex of allied groups to supply the business owner with the essential information about training programs,etc.
Marketing By Method Versus Vision
The companies that make a real impact in the marketplace are not the ones that produce what people think they want, but rather the ones that produce what people will want but don’t know it. The ability to know what people will want before they know it exists is not a result of intensive market research, focus groups, or telemarketing surveys. Knowing what people want is based on understanding the human condition: the motivating factors that move people from disinterest to action. Steve Jobs was unrelenting in this philosophy and it resulted in changing the computer, music, movie, and telecommunication industries and more significantly how people live, work, communicate, relax, and in some ways, think.

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