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interactive business Tagged Articles
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Community Pages and Good Landing Pages
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| Assuming a company is actually selling products and/or services and not just monetizing a blog, we treat "landing pages" as the places to induce action (and give the most vital information to further the chain of events leading to action. While blogs are wonderful and we endorse the use of them, chances are it's safe to say you didn't start a company just as an excuse to blog. When a person looking for (x) services lands on the company blog, they will most likely scour through a few posts and not see the information they need to know (pricing, etc) and back out. A blog unquestionably adds value but it generally will not produce the kind of information to immediately induce a successful outcome from a new visitor looking specifically for your services NOW. |
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Other interactive business Related Articles
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Online Games Go Beyond Miss Pacman and Donkey Kong
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| Learn how to make your site more fun and interactive. Improve your website and increase the amount of time users spend on your site. Understand how to engage your customers with online games. Apply a digital strategy to your online marketing programs. Create more brand awareness through interactive games and online gaming. |
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Use Interactive Blog in Online Marketing Strategies
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| Interactive blog marketing is among the recognized effective online marketing strategies. Many website owners rely on this vehicle of product and service advertisement. They use interactive blog to reach out to their customers. Moreover, it greatly attracts web traffic. |
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The Video Game King: The Early Years of Trip Hawkins
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| “When I was a kid it was the golden age of television when ‘Leave it to Beaver’ was on, and I just noticed with my friends that everyone wanted to watch TV, and I thought TV was kind of slow and not very interactive.” |
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Optimizing Your Email Campaigns
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| Forrester's recently published study on Interactive Marketing (email, social, dialog, banner, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Furthermore, survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels: direct mail (40%), Newspapers (35%) and Magazines (28%). The picture that is emerging here is one where marketers have high expectations on interactive marketing and expect to focus less on traditional channels. A lot will be riding on this reallocation of marketing budget -- so what will marketers have to do right to fulfill their hopes and expectations? |
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Online Game Promotes MBAs for Women
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| A new interactive game called "Career Gal Road Trip" allows students to explore different business majors and career paths. |
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Aberdeen Retail Leadership Summit
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| Aberdeen Retail Leadership Summit filled with provocative discussions, interactive sessions, and multi-industry thought-leadershp. |
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Startups...Use Interactive Marketing
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| Make your marketing interactive to be innovative, strategic and targeted! |
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How Referral Marketing Appears to Be Quid Pro Quo
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| Social media through its interactive structure allows for referral marketing by leaving glowing comments about businesses. Unfortunately, there are business who are taking advantage of this opportunity as reported by The Consumerist in their report on how to spot fake online reviews and it appears this is happening a lot. |
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Business Blog Step 24 - Interacting Using Your Blog
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| Here is some advice on how to make best use of the interactive features of a blog. |
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Make Your Webinars More Interactive
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| When you're designing your webinar, ask yourself whether your audience could get exactly the same value by simply watching the recording. If the answer is "Yes", beware! The whole point of doing webinars is to create an interactive experience. |
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