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interactive media festival Tagged Articles
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KYSS Chaos Goodbye: How to Keep Your Strategies Simple and Gain More Time to Enjoy Your Riches in Niches!
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| As a Nichepreneur®, you lead a busy life. Backbreaking labor isn’t always enough to outdo competitors. To-do lists stack against you. Your foundation remains uncertain, squabbling over big ticket items to bail you out of a down economy. Sadly, good intentions don’t always yield top results.
To ensure lasting business success, you must embrace niche simplicity. This article tells you how to keep your strategies simple, to help you to get rich in your niche.
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Other interactive media festival Related Articles
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4-Hour Case Studies: Can You Redesign a Life in 48 Hours?
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| This past Monday, I gave a presentation at SXSW Interactive in Austin, TX titled The 4-Hour Workweek: Secrets of Doing More with Less in a Digital World. It was my first public presentation on the principles in the book. It ended up standing room only and has caused some waves, being mentioned in the SF Chronicle, Wired, and other media since. |
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The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
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| The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media.
So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media. |
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Online Games Go Beyond Miss Pacman and Donkey Kong
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| Learn how to make your site more fun and interactive. Improve your website and increase the amount of time users spend on your site. Understand how to engage your customers with online games. Apply a digital strategy to your online marketing programs. Create more brand awareness through interactive games and online gaming. |
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How to Launch a Targeted PR Campaign
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| Media begets media; that’s the name of the game. So if you’re stuck focusing strictly on the media home runs, rethink your strategy. Don’t limit your pitches to the national media outlets; there’s a huge media world out there. Broaden your approach. Broaden the media bull’s-eye you’re targeting.
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Use Interactive Blog in Online Marketing Strategies
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| Interactive blog marketing is among the recognized effective online marketing strategies. Many website owners rely on this vehicle of product and service advertisement. They use interactive blog to reach out to their customers. Moreover, it greatly attracts web traffic. |
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Optimizing Your Email Campaigns
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| Forrester's recently published study on Interactive Marketing (email, social, dialog, banner, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Furthermore, survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels: direct mail (40%), Newspapers (35%) and Magazines (28%). The picture that is emerging here is one where marketers have high expectations on interactive marketing and expect to focus less on traditional channels. A lot will be riding on this reallocation of marketing budget -- so what will marketers have to do right to fulfill their hopes and expectations? |
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Age of Convergence? Not for Designers.
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| For the last 10 years, internet visionaries, tech company CEOs and media moguls have told us we’re in an “Age of Convergence” that will change the way we live, learn and interact with each other. Indeed, things have changed. But if you’re involved in web design or any other type of interactive media, you probably haven’t noticed much of anything “converging.” In fact, design requirements are more diverse than ever. |
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Is Old Media Relevant?
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| Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales?
You bet.
While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results.
Here are 5 reasons to include Old Media in your publicity and marketing campaigns: |
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How Referral Marketing Appears to Be Quid Pro Quo
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| Social media through its interactive structure allows for referral marketing by leaving glowing comments about businesses. Unfortunately, there are business who are taking advantage of this opportunity as reported by The Consumerist in their report on how to spot fake online reviews and it appears this is happening a lot. |
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Inflatable Arches Add Fun to Cause Based Racing Events
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| When you need an entrance – or an exit – custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons. And, because they are brandable, your sponsors get great exposure at the event and in the media. |
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