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Age of Convergence? Not for Designers.
For the last 10 years, internet visionaries, tech company CEOs and media moguls have told us we’re in an “Age of Convergence” that will change the way we live, learn and interact with each other. Indeed, things have changed. But if you’re involved in web design or any other type of interactive media, you probably haven’t noticed much of anything “converging.” In fact, design requirements are more diverse than ever.

The 4 "i's" of Marketing for Maximized Conversions
Did you know that your visitors are evaluating your company's credibility based on your website's visual design alone

Does Your Website Jingle
Because people are being saturated with marketing messages, your message needs to be on-target but also worth remembering.

10 Hot Small Business Trends
The small, solo and micro businesses that jump on these trends quickly will have a real edge over the majority and will create a bigger opportunity for success this year. Look at each of these trends and brainstorm how you could integrate them into your business.

Other interactive media Related Articles

4-Hour Case Studies: Can You Redesign a Life in 48 Hours?
This past Monday, I gave a presentation at SXSW Interactive in Austin, TX titled The 4-Hour Workweek: Secrets of Doing More with Less in a Digital World. It was my first public presentation on the principles in the book. It ended up standing room only and has caused some waves, being mentioned in the SF Chronicle, Wired, and other media since.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.

Online Games Go Beyond Miss Pacman and Donkey Kong
Learn how to make your site more fun and interactive. Improve your website and increase the amount of time users spend on your site. Understand how to engage your customers with online games. Apply a digital strategy to your online marketing programs. Create more brand awareness through interactive games and online gaming.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Use Interactive Blog in Online Marketing Strategies
Interactive blog marketing is among the recognized effective online marketing strategies. Many website owners rely on this vehicle of product and service advertisement. They use interactive blog to reach out to their customers. Moreover, it greatly attracts web traffic.

Optimizing Your Email Campaigns
Forrester's recently published study on Interactive Marketing (email, social, dialog, banner, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Furthermore, survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels: direct mail (40%), Newspapers (35%) and Magazines (28%). The picture that is emerging here is one where marketers have high expectations on interactive marketing and expect to focus less on traditional channels. A lot will be riding on this reallocation of marketing budget -- so what will marketers have to do right to fulfill their hopes and expectations?

Age of Convergence? Not for Designers.
For the last 10 years, internet visionaries, tech company CEOs and media moguls have told us we’re in an “Age of Convergence” that will change the way we live, learn and interact with each other. Indeed, things have changed. But if you’re involved in web design or any other type of interactive media, you probably haven’t noticed much of anything “converging.” In fact, design requirements are more diverse than ever.

Earth Day and Social Media
Thanks to the revolutionary power of social media, Earth Day has grown from 20 million participants in 1970 to one billion participants in 2010. Without the help of digital technologies, the first Earth Day demonstrations helped convince Congress to pass major environmental regulations. Four decades later, Senators are about to introduce their version of the climate change bill that passed in the House last year. Earth Day is an opportunity to send a clear message to lawmakers demanding that they pass climate change legislation. See Earth Day social media links including, social networks, video, photos, apps, interactive event maps, and events by location. To continue reading go to THE GREEN MARKET.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:

How Referral Marketing Appears to Be Quid Pro Quo
Social media through its interactive structure allows for referral marketing by leaving glowing comments about businesses. Unfortunately, there are business who are taking advantage of this opportunity as reported by The Consumerist in their report on how to spot fake online reviews and it appears this is happening a lot.

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