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Aberdeen Retail Leadership Summit
Aberdeen Retail Leadership Summit filled with provocative discussions, interactive sessions, and multi-industry thought-leadershp.
IACM Launches its New Education Courses Prospectus at Annual Business Partners Meet - 2009
ACM Launches its New Prospectus at Annual Business Partners Meet - 2009 A leading computer hardware, networking and security training institute IACM, established in 1997, have launched its new Prospectus 2009 during Annual Business Partners Meet-2009 in Delhi. This Annual Business Partners Meet -2009 was a facilitation ceremony for the centers who have performed exceptionally well in the FY08-09. IACM conducts this Annual Meet every year.

Other interactive sessions Related Articles

Ten Confessed Marketing Sins From Clients To Your Strategic Thinking Business Coach
Business coaches need to be excellent listeners and hearers. During business coaching sessions, considerable time is spent with the coach asking questions and then listening to responses from those people being coached. And what business coaches hear many times are client confessions of what they have not been doing or what they have not been doing very well. Marketing is a major topic of business coaching sessions. And the discussions definitely include confessions of what clients are not dong or dong wrong in their marketing efforts. Reflecting on what confessions I have heard over many years of business coaching, here are ten of the top confessed marketing sins from clients to Your Strategic Thinking Business Coach.
Online Games Go Beyond Miss Pacman and Donkey Kong
Learn how to make your site more fun and interactive. Improve your website and increase the amount of time users spend on your site. Understand how to engage your customers with online games. Apply a digital strategy to your online marketing programs. Create more brand awareness through interactive games and online gaming.
Feedback or look ahead?
Leaders and people spend surprising amount of time on giving and taking feedback. But feedback sessions can be counter productive due to the blame games and time lost. Look ahead sessions encourage people to collaborate, evaluate capabilities, question assumptions, and evaluate risks. They can help in getting buy-in of people to strategic efforts.
The most important thing to know about your strategic plan.
As part of the product development process for RapidInfluence we had numerous sessions with individuals both inside and outside of our target market. The purpose of these discussions were to work through the premises of our Strategic Planning Manifesto and to preview the first version of our product. One of the more insightful sessions we had was with Ian Smith of Portfolio Partnership and the author of The Smith Report, a must read for growth companies. In our session we discussed the need for companies to create strategic plans and more importantly to implement them. During our discussion, Ian rightly pointed out that success in strategic plan implementation was largely dependent on knowing what the status of various action items are within the strategic plan.
Use Interactive Blog in Online Marketing Strategies
Interactive blog marketing is among the recognized effective online marketing strategies. Many website owners rely on this vehicle of product and service advertisement. They use interactive blog to reach out to their customers. Moreover, it greatly attracts web traffic.
Optimizing Your Email Campaigns
Forrester's recently published study on Interactive Marketing (email, social, dialog, banner, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Furthermore, survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels: direct mail (40%), Newspapers (35%) and Magazines (28%). The picture that is emerging here is one where marketers have high expectations on interactive marketing and expect to focus less on traditional channels. A lot will be riding on this reallocation of marketing budget -- so what will marketers have to do right to fulfill their hopes and expectations?
The Dreaded Monday Morning Sales Meeting
Do They GET TO GO or HAVE TO GO? For years as a speaker/trainer/coach, salespeople have approached me with feedback regarding their regular company sales meetings. This is what I hear: -The meetings are boring with little to no direction -The meetings turn into individual gripe sessions -The meetings turn into complaint sessions by management -The meetings tend to “bring down” the reps rather than “pump up” the reps -The meetings tend to be filled with reports, data, stats, and rules -The meetings never start on time -The meetings never follow an agenda -The meetings never end on time Does any of this sound familiar to you? Do your people tend to “go through the motions” in your sales meetings? Do they complain about having to come to these meetings regularly? Do you sometimes agree with them?

Brand Positioning Sessions = Clarity
Brand positioning sessions are important steps in providing clarity when creating a Positioning Statement. The client is asked a number of questions about what they actually do, their ideal clients, how they find them, their goals, what makes them different. It reflects goals to strive for and is the bedrock of everything going forward – the website, all design and marketing tools. Lists of words that describe the client turn into a bunch of tag lines, present both the agency and client with several options and an opportunity to collaborate on their branding. Client and agency collaboration in branding sessions brings clarity to the client as to what their positioning statement should be and how to brand it.
Aberdeen Retail Leadership Summit
Aberdeen Retail Leadership Summit filled with provocative discussions, interactive sessions, and multi-industry thought-leadershp.
Why we should put the Trainer back into Sales Management
Up until 20 years ago, a key function of a sales manager’s role was the regular training of their sales people. What did this look like? Well, something like this: weekly 1 hour power training sessions for the sales team focusing on honing key skills, bi-monthly half day or 1 day sessions drilling down on account planning, strategy, market and product knowledge, and formal class room training usually employing external, expert training providers on a once or twice yearly basis to boost their teams to the next level. This was all supplemented by sales meetings and one-on-one coaching. Many sales managers of yesteryear were good trainers. However, through my observations across many businesses, the training component has been replaced by compliance.

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