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The Foundation of Website Design
The Webby Awards have identified 6 fundamentals to great website design. The list is instructional in terms of judging the effectiveness of your existing website or initiating your plan for a new website.

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Lesson #3: Creative Marketing Will Generate Sales Success
Ben & Jerry’s is not your typical company. From its bright and multi-colour painted stores to its interactive animated website, Ben & Jerry’s has consistently shown creativity and imagination in its marketing strategies. Owners Greenfield and Cohen decided early on that ice cream was a fun product, and thus so too should be their means of promotion.

Online Games Go Beyond Miss Pacman and Donkey Kong
Learn how to make your site more fun and interactive. Improve your website and increase the amount of time users spend on your site. Understand how to engage your customers with online games. Apply a digital strategy to your online marketing programs. Create more brand awareness through interactive games and online gaming.

The Most Underrated — and Most Powerful — Tool in Online Book Marketing
Know the outstanding, cost efficient features of owning and maintaining a highly effective, interactive and multimedia website to market and promote your books.

Website as a Marketing Tool - Artistic Design or Content Design for Communication?
Why you need a website - to communicate, or to decorate? Visitors to a website are not interested in rating creativeness of your web designer's work. They just care about getting all the relevant information, in as little time as possible, and then move on. Modern web designers should put less energy into designing the page background - the canvas and permanent page features - and rather focus on designing the content itself. Nevertheless, Commercial Art Inspirations are still to be used in Advertising, Graphic Design, Communication Design, Website Design Agencies, Visual Design, Interactive & Rich Media, Animations, Visual Communication & Applied Art.

Easy Way to Make a Website
If you have a small business you no doubt know that you can hire someone and pay them a substantial amount of money to build you a website, but what is the easy way to make a website? Just because you may be on a budget doesn't mean that you have to have a bad looking website, quite the contrary in fact. Today the process for having a great looking website couldn't be easier. The easiest way to make a website that looks like you spent a million bucks on it by using a website builder.

Use Interactive Blog in Online Marketing Strategies
Interactive blog marketing is among the recognized effective online marketing strategies. Many website owners rely on this vehicle of product and service advertisement. They use interactive blog to reach out to their customers. Moreover, it greatly attracts web traffic.

Optimizing Your Email Campaigns
Forrester's recently published study on Interactive Marketing (email, social, dialog, banner, etc.) reveals 68% of survey respondents expect to achieve increased email marketing effectiveness over the next three years. Furthermore, survey respondents also indicated they would increase interactive marketing budgets by 60% by shifting funding away from traditional channels: direct mail (40%), Newspapers (35%) and Magazines (28%). The picture that is emerging here is one where marketers have high expectations on interactive marketing and expect to focus less on traditional channels. A lot will be riding on this reallocation of marketing budget -- so what will marketers have to do right to fulfill their hopes and expectations?

Talking Website Characters – Annoying or Effective?
One of the more popular applications that seems to keep popping up on websites everywhere is a talking animated character. These characters, also known as avatars, can be created at a number of different websites, some for free, and offer a unique way for your website visitors to be interactive with your website. But as popular as these avatars are getting, are they effective or are they just one big annoyance?

5 Reasons Why Small Businesses Should Build Website in WordPress
After working with several small business owners who have websites that are difficult for them to make changes or that cost them unnecessary design fees to do so, we have outlined several reasons why small business owners should consider building their website with Wordpress. Not only is it easy for the novice to use, but it also provides better search engine optimization techniques and social media integration. It's just better all around, especially now that websites are really becoming interactive tools and should serve to provide the user with new content to continue to draw people back again and again.

10 Things You Need to Know About Your Website
If you don't have interactive presence yet, a knowlegable consultant can help you get started on the right foot. If you do have a website, a consultant can help you to examine your situation and help you get the best value for your money. If you fall into the latter category, take some time to do an inventory of what you have to show for the investment you've made.

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