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The New Power Of Advertising
A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that truth in a hurry – or else. Advertising is not what it used to be. The internet has changed its purpose and its strength. Rather than making advertising in the traditional media weaker, the net has made it stronger. That’s why all guerrillas must be aware of the new power of advertising.

Advertising No Longer Has to Make the Sale
Not very long ago, advertising's main goal was to make the sale, though there are many other goals. But that has changed dramatically with the growth of dotcom companies all over the internet. Today, the goal of much advertising is not to make the sale but to direct people to websites.
Five Ways to Boost Sales Using Visual Storytelling
Ever heard the term "Death by PowerPoint?" This has become a common way to describe the lack of interactivity and boredom engendered by slide presentations. You've only got one chance to stand out from the crowd, and slides aren't the answer. Here are five ways salespeople can boost performance using "visual storytelling" instead of slides. Whether using a whiteboard, a flipchart, the back of an envelope or a tablet PC via desktop sharing software, savvy salespeople are now using the visual storytelling approach to engage with prospects in a way that will set them apart from the competition.

Viral Marketing – The Best Knock-Your-Socks-Off Viral Marketing Campaigns Ever
The Internet has allowed us to achieve the unthinkable. Reach millions of viewers, increase sales by 200, nay 500%, and grow our business till it’s too big to fit in the garage, all for a minimum investment. We may not have the advertising might of giants like Nike, Honda, or Pepsi, but, thankfully, we don’t need it. With a budget of about 1,000 bucks (or even less!), we have the possibility to create a really great viral ad and implement a campaign that will bring us ROI beyond our wildest dreams. However, it’s not that simple. We still have to come up with this magnificent stroke of genius, the kind of ad or video that will have everyone talking, and spread faster that you can say, “Achoo!”.

A Few Advertising Ideas To Make Your Small Business Stand Out
Advertising is critical to business success, and creativity is critical to advertising. Here are some ideas to help make your small business one that people remember.
The Foundation of Website Design
The Webby Awards have identified 6 fundamentals to great website design. The list is instructional in terms of judging the effectiveness of your existing website or initiating your plan for a new website.
How Simulations, Games, Virtual Worlds, and Web 2.0 are Revolutionizing Education and Training
There is a quiet revolution happening in education and training around the world. Simulations, games, virtual worlds, and Web 2.0 are quickly changing perceptions of how we can and do learn. Some even anticipate that they will change learning more in the next 10 years than anything has since the invention of the printing press. This revolutionary change has the potential to impact formal and casual learning at all levels of society, from public education, home learning, corporate training, military and combat readiness, to economic development and nation-building. Read on to learn more about these drivers of change and how they can be harnessed for individual and organizational success.
Pros and Cons of Flashbased Sites
The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.
5 Tips for a Search Engine Friendly Site
Designing a website can be a daunting task if you’re new to the game and have little time to research the proper ways to develop a site that is both user and search engine friendly. After-all, what good is a website if no one can find you? This article contains some things to avoid if search engine traffic is a priority.

Other interactivity Related Articles

Pros and Cons of Flashbased Sites
The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.
Social Media Add Power to Recruiting
Although an increasing number of companies is creating a presence on social media Web sites as a way to attract new talent, if you want to recruit Millennials, a social media presence is mandatory. Today's high school graduates have been exposed to the Internet since early childhood. Their plugged-in world is creating a level of connection and interactivity that is changing how we communicate-and do business.

Five Ways to Boost Sales Using Visual Storytelling
Ever heard the term "Death by PowerPoint?" This has become a common way to describe the lack of interactivity and boredom engendered by slide presentations. You've only got one chance to stand out from the crowd, and slides aren't the answer. Here are five ways salespeople can boost performance using "visual storytelling" instead of slides. Whether using a whiteboard, a flipchart, the back of an envelope or a tablet PC via desktop sharing software, savvy salespeople are now using the visual storytelling approach to engage with prospects in a way that will set them apart from the competition.

Top 6 Website Elements to Consider when Building a New Website
The foundation of a good website rests in 6 key elements that should always be put into the design of a website. Whether you are building a new website or if you are planning on redesigning your current website it is important to review elements such as interactivity level of the website, search engine optimization, modern design, scalability, web hosting and W3C compliance. There are, of course, several other elements, however these are probably the most important.
TV Isn’t a Contact Sport
You've probably spent a lot of time in front of the TV recently...Super Bowl, Olympics, American Idol. Next up Futbol's World Cup...now there's going to be a series everyone watches. You've seen your share of pretty good to decent to OMG ads as well. Ah there's the rub. You only looked. You didn't interact with them. You know watch the ad and jump online to visit their web site, tweet your friends, go to their Facebook friends page, visit their YouTube ads. No you sat there. You watched, had some liquid refreshments, popcorn/chips/whatever and waited for the next play/event to take place. If you watched in a pub you high-fived six/seven folks and ordered another round. Again not the interactivity advertisers were hoping for. Maybe they're expecting too much of us...ya think???

Support Your Website Visitors through Empowerment
It's amazing how many sites I end up on these days that have still not embraced the interactivity available online. Wake up people!!!! It's 2009 and we've already been through web 1.0, web 2.0, and web 3.0 seems to be taking shape. Ditch your boring, one dimensional website and your "company focused" content and get with the times! The people who are visiting your website are only looking for "what's in it for them." Sooo..... What does your site offer? I understand that you are an expert in the area of YOUR business and not necessarily in web marketing. You may not even have an idea of what is possible online. Alright, enough of the reality check. :)
Should you have a flash-based website?
Its always a good feeling to have an animated flash website with lot of interactivity. But as they say ‘all that glitters is not gold’. There is no doubt that a flash website is much more pleasing on the eyes and has many advantages over the conventional HTML based websites
How Has Website Design Influenced the Graphic Design Industry?
The popularity of website design and its impact on business marketing has enticed the graphic design industry to incorporate some of the aspects that were earlier only part of web design. Some such factors include interactivity, web tools, image resolution, colour choices and fonts.
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