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Lean your Marketing thru Segmentation
Not everybody goes through each step of the cycle. Some will skip from step one to step three. Someone may enter the cycle in step three. These interconnections are not trivial, it is what makes your process work and it also may be stopping it from working
The Marketing MYTH Of Modularity
The division of business software into separate "modules" is an arbitrary concept designed to create a false impression. It allows software suppliers to charge us different fees based on the features we want even though all the features are normally present and just the ones we haven't paid for are disabled. It also leads us to the mistaken belief that software is more robust and flexible when it's developed in a "modular" fashion.

Other interconnections Related Articles

Lean your Marketing thru Segmentation
Not everybody goes through each step of the cycle. Some will skip from step one to step three. Someone may enter the cycle in step three. These interconnections are not trivial, it is what makes your process work and it also may be stopping it from working
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