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10 Steps To Unleash Your Lead PR Machine
PR (public/media relations) is a powerful small business-marketing tool. By PR, we mean getting positive press mentions about your firm in local, trade and national publications. These mentions are so powerful because they are seen to come from unbiased third parties, so they are more believable. People may think ad messages are just sales hype, but when they read about how great you are in the local business journal…well, it must be true!

Other interesting marketing Related Articles

The Differences Between Marketing and Sales
It is very interesting, in my work as a consultant, to hear how people interchange the terms sales and marketing. It is very common for sales people to refer to themselves as marketing representatives and for marketing managers to have no idea about the sales process and how it fits into their marketing efforts. Here is a basic summary of the very different roles of marketing and sales.
Sales and Marketing - Yin and Yang, or Oil and Water?
Have any two areas of business ever been more mixed up and misunderstood than sales and marketing? I can’t tell you how many times I’ve spoken to clients who have complained about their marketing when it was really a sales problem; OR gone on about their no-good lazy sales reps when what they really had was a marketing failure! So let's first clarify the definition of sales and marketing, then we'll tackle the more interesting topic of their inter-dependence.
Discover The Five Most Dangerous Reasons Stopping Salespeople Selling
Ever wondered why your sales just don’t happen? We have discovered and interesting trend and common denominator that might provide you with an interesting insight.
Who Joins a Word of Mouth Marketing Group
Recently my Word-of-Mouth Marketing company, BNI, cooperated with Steve Brewer, a graduate student from St. Thomas University in the United States, as part of his Masters Thesis in Marketing. As a result of this research, we have acquired an interesting picture of the type of business person/entrepreneur who joins a word-of-mouth marketing group.

Is is SPAM or Your Direct Marketing Approach?
This article gets to the heart of how to not be seen as a "Spammer." If you conduct e-marketing campaigns, sometimes it's tough to get your message read. Here are some interesting statistics why this is the case -- and some helpful pointers to utilize e-marketing EFFECTIVELY in your direct marketing plan.
Market Like You're A Dentist
Interesting marketing advice for your local business.
Are You Telling Another Story?
An interesting look at how a good story can greatly enhance your marketing message.
Should work cells be used in Sales and Marketing?
Followers of my blog have seen how I use DMAIC principles in discussing the marketing funnel. And in reviewing, discussed how adding toll gates for identifying when prospects should move from one stage to the next. Inside the stages, we have different marketing programs that are taking place. But I really never talked about the personnel that were handling these programs. In most sales and marketing applications, you will have marketing assigned by the duties they do and salespeople assigned to certain accounts. I think it might be interesting to consider what we have learned in U-shaped or L-shaped work cells.
Effective Online Marketing Strategies: Video Marketing
When you analyze the most effective strategies for marketing on the Internet today you come up with numerous possibilities. However it is interesting to note that almost 50% of all traffic today comes to a website through video marketing. Let's look a little closer at exactly what video marketing is.
3 Things Michael Vick Can Teach You About Online Marketing
Here are a few interesting lessons to consider when using online marketing.

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