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internal marketing Tagged Articles



What are the 3 biggest challenges faced by supply chain/purchasing professionals today? (Survey Result 8)
There are many factors both internally as well as externally that are affecting supply chain/ procurement practices today. From the growing talent vacuum to the continuing lack of collaboration between Finance, IT and Purchasing relative to corporate initiatives. What in your own experiences and opionions are the top 3 issues that procurement professionals face?

Other internal marketing Related Articles

Managing Marginality The Internal Consultants Dilemma
Internal and external consultants use many of the same techniques and tools, do similar work, but face very different challenges. Internal consultants work in a unique position. Their job role is to consult to the organization for which they work. It is not easy to be, at the same time, a part of an organization and function as detached and independent. Each position on the consulting continuum places different pressures on the internal than the external, making them either more or less a part of the organization. Couple with those pressures that the internal has a boss whose role is even more clearly linked to the organizational structure, politics, and rewards structure, and you have a set of forces effectively pulling the internal in different directions. Managing this position becomes paramount to success for the internal.
Smart Women Create the Right Internal Environment
Creating the “right internal” environment is essential if we are to truly live a life on purpose. Your internal environment is your self-talk, the internal conversations you have with yourself. Stop and think for a moment about the conversations you have with yourself: Do you send positive messages or negative messages? Is your internal voice filled with possibility or doom and gloom? It’s really important to take some time to evaluate yourself in this area and change your thinking.

Internal Control: A Preventive Maintenance Program
A discussion of what “internal control” is, why it is important and some suggestions as to used internal control procedures when handling cash.
Making the Internal Sales Call Easy!
The Challenge of Making the Internal Sales Call. After a sale is made, sales people have to justify results with internal lawyers, house physicians, and financiers.
"Arrogant Al": The Condescending Internal Customer
Most of us have ‘internal customers' - people in our own company who rely on us to provide them with some level of service or support. For many of us, working in administration, human resources, IT, training, etc., providing internal customer service is our primary role. Unfortunately, just as there are difficult external customers, there are also difficult internal customers. One of the common situations we see are internal customers who simply appear to not respect the roles of their internal service providers. They come across as condescending, dismissive, arrogant and sometimes plain rude. It is a recipe for a poisonous workplace atmosphere. What do you do?
The Case for Bringing Outside Planning Consultants In
Internal strategic planners clearly have their place in the corporate planning process. The deep insight and internal understanding of the inside strategists are hard to replace. Yet, with inside knowledge comes the side effects of political swaying, less objectivity, and “planning as usual.” Many of today’s successful organizations effectively combine an internal view with an external view to bring about a holistic approach to planning.

The Proper Setup of Internal Links
Internal links are hyperlinks that point to different pages on a website. Setting up internal links within a website gives the site more exposure and credibility. Websites that have a lot of links that point to multiple internal pages within that site creates a more legitimate look and feel.

Legal Marketing: 5 things small law firms can do to attract new business
A lot of smaller law firms think they can’t compete with larger law firms because they don’t have huge marketing budgets. But that’s simply not true. There are many ways you can grow your firm if you don’t have an internal marketing staff or a lot of money to dedicate to business development. Don’t be scared to do the marketing yourself! Here are 5 tips to get your law firm’s marketing on track.
The Importance of Strategic Marketing Consulting in Marketing Vendor Management
Strategic marketing consulting goes beyond the first steps of marketing procurement and uses as the foundation the strategic requirements of the marketing plan. Rather than simply looking at the suppliers engaged from a procurement, or sourcing, perspective the approach is to take a strategic view of the marketing requirements and then aligning the external and internal resources to best deliver these needs.
Internal Audit Preparation
The internal audit planning process is reviewed with discussions of best-practice audit procedures, documentation, and collaboration with the internal auditors.
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