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Effectively Working Your Media Coverage
If you’re creative, you can turn an initial media opportunity into ongoing press coverage.
The PR Advantage
PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating.

Other internal publicity Related Articles

Ultimate PR Edge Get Reporters To Open Your Email
You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here’s what you don’t know: The vast majority of e-mails sent to journalists never get read.
How to take a strategic approach to speaking opportunities
Public speaking is a leadership role. Speeches are a powerful way to communicate directly with target audiences – and a speech can be leveraged by follow-up internal and external publicity. There are ways to ensure speech opportunities support your corporate goals, and you can strategically evaluate different speaking opportunities.

Managing Marginality The Internal Consultants Dilemma
Internal and external consultants use many of the same techniques and tools, do similar work, but face very different challenges. Internal consultants work in a unique position. Their job role is to consult to the organization for which they work. It is not easy to be, at the same time, a part of an organization and function as detached and independent. Each position on the consulting continuum places different pressures on the internal than the external, making them either more or less a part of the organization. Couple with those pressures that the internal has a boss whose role is even more clearly linked to the organizational structure, politics, and rewards structure, and you have a set of forces effectively pulling the internal in different directions. Managing this position becomes paramount to success for the internal.
Smart Women Create the Right Internal Environment
Creating the “right internal” environment is essential if we are to truly live a life on purpose. Your internal environment is your self-talk, the internal conversations you have with yourself. Stop and think for a moment about the conversations you have with yourself: Do you send positive messages or negative messages? Is your internal voice filled with possibility or doom and gloom? It’s really important to take some time to evaluate yourself in this area and change your thinking.

The Fifteen Most Common Publicity Mistakes Businesses Make
While many business owners understand the importance of publicity, many of these businesses are making common mistakes that are taking away from their publicity efforts. By being aware of these mistakes, you'll be able to make the most out of every publicity opportunity.
"Arrogant Al": The Condescending Internal Customer
Most of us have ‘internal customers' - people in our own company who rely on us to provide them with some level of service or support. For many of us, working in administration, human resources, IT, training, etc., providing internal customer service is our primary role. Unfortunately, just as there are difficult external customers, there are also difficult internal customers. One of the common situations we see are internal customers who simply appear to not respect the roles of their internal service providers. They come across as condescending, dismissive, arrogant and sometimes plain rude. It is a recipe for a poisonous workplace atmosphere. What do you do?
Airline Media Publicity: Don’t Get Scammed
Getting publicity in the airlines magazines can be a great way to reach an affluent audience of business leaders, sales executives and professionals. Unfortunately, several companies prey on unsuspecting small businesses by offering them pie-in-the-sky offers for publicity that rarely yield tangible results. This article will show you how to separate the wheat from the chaff so you get the best publicity you can for your investment.
Is Any Publicity Good Publicity?
There's an old saying that goes something like this: "All publicity is good publicity, as long as they spell your name right." Frankly, as a marketing professional, I would pretty much agree with that. Publicity means visibility, which generates awareness that could lead to interest, which combined with the credibility that earned media endows, could very easily lead to sampling or a decision to buy. (Bear in mind that what looks like a long, convoluted path on paper actually takes only seconds to register in the minds of your customers, and then you have results!)
Don’t Read the News, Be the News!
Publicity is a powerful tool. How can Public Relations professionals help you get publicity?
PR Strategy: Are You Sabotaging Your Publicity Campaign?
Many small businesses aren’t getting publicity for the oddest reason: They talk themselves out of it! Here are 10 common problems I’ve seen with entrepreneurs who want publicity.
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