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International Food Franchises find ways to cater to the Indian Palette
Put it down to a stubborn Indian palate, but most international brands have to revamp their menus when they come to India to keep their customers happy. Baskin Robbin’s have just launched their latest ice-cream flavor - kulfi. Indian Touch “
Marks and Spencer, India Strategy Review - Important Lessons for Retailers
Smriti Mehrotra, vice president of a media channel, works in close proximity to the Marks & Spencer’s store in Phoenix Mills, Mumbai. Being a compulsive shopper and a brand loyalist, Smriti is exactly the kind of customer, who will eventually increase sales at M&S. However, she rarely visits the store unless she needs to buy gift hampers for special occasions. “I can never manage to get my size at the M&S store. Most of their apparels are not stylish and are ill fitting. They offer no variety and the same dress will be repeated if five different colours,” complains Mehrotra.
Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
Delhi Based, Home Furnishing Franchise, Maishaa aims to expand retail presence with 25 franchise stores
Maishaa, the luxury home textile brand from the internationally acclaimed and multiple award winning house of Pasaya, Thailand, made its debut in India, two years ago. Maishaa is gearing up to expand its retail presence with plans to have a total of 25 exclusive stores by March 2010 and doubling points of sales in multi-brand outlets.
Starbucks evaluating the Indian organised coffee retailing market
Starbucks could be in talks with six potential partners and is considering a joint venture with Indian firms from the retail and lifestyle sectors. The news comes after the announcement at the start of the year that Costa Coffee intended to build a portfolio of 300 sites in India using a local franchise partner.
In Marketing - one size does not fit all
One of the great things about travelling overseas is that it makes you look at things from a new perspective. I have just returned from a trip to Japan and was fascinated by the number of international brands operating there and how they prosper in what are very different trading conditions from their home countries and Australia.

Other international brands Related Articles

Multi-brand strategies - pitfalls and pluses
As franchising grows in Australia so does the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy. They may be disparate brands, not related to each other except they occupy retail shopping centre space. For example, the Pets Paradise, Warner Bros. Studios (all company owned) and Billy Baxter’s Coffee Shops are all controlled by the one group. Alternatively, and more commonly, multiple brands in related industries such as the Donut King and BB’s Café brands owned by Retail Food Group, the Muffin Break and Jamaica Blue brands owed by Foodco Group, and the Drytron and Bizzi Beez brands owned by Fibrecare Group, are long established multi-branded networks.

Building a Global Brand
In addition to taking advantage of outstanding growth opportunities, there are several factors driving the increasing interest in taking brands global… •economies of scale (production and distribution) •lower marketing costs •laying the groundwork for future extensions worldwide •maintaining consistent brand imagery •quicker identification and integration of innovations (discovered worldwide) •preempting international competitors from entering domestic markets or locking you out of other geographic markets •increasing international media reach (especially with the explosion of the Internet) is an enabler •increases in international business and tourism are also enablers
In Marketing - one size does not fit all
One of the great things about travelling overseas is that it makes you look at things from a new perspective. I have just returned from a trip to Japan and was fascinated by the number of international brands operating there and how they prosper in what are very different trading conditions from their home countries and Australia.
Recession = Time for the Resurgence of the Small Business
Small business has struggled against large national and international brands. The ability to be flexible during the recession can give the small business owner an advantage over their larger competitors.
Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
Chiquita Fruit Juice Bars to debut in Dubai
Chiquita Brands International Inc. said Monday it has signed an international master franchise agreement to open Chiquita Fruit Juice Bars in the Middle East, beginning in Dubai. The agreement was signed with Fresh Fruits Co., a distributor of Chiquita products in the Middle East. They will be located at metro transit stations being constructed around the city, starting with three locations and expanding to 11.
International Food Franchises find ways to cater to the Indian Palette
Put it down to a stubborn Indian palate, but most international brands have to revamp their menus when they come to India to keep their customers happy. Baskin Robbin’s have just launched their latest ice-cream flavor - kulfi. Indian Touch “
The Right Way To Choose Your Franchise
Choosing the right franchise opportunity has been proven to be the key to small business success in good times or bad. Whether you are considering international or local franchise brands, you should initially cast your net wide, leaving the final choice of the industry and location for your business for later and here`s why.
Blogging for an international audience
Trying to appeal to an international audience or already have international readers of your blog? Then this is a topic worth visiting to learn how you can ensure that your blog appeals to your readers from the UK and other international destinations.

Creating Master Franchise Opportunities
Most recognized brands offer their international franchise through a master franchise model or a master franchise arrangement. In fact, if you have a business which needs several franchisees over a large territory, and will have a large number of units operational, then creating a master franchisee that would be the interface between the company and the unit franchisee is a very logical strategy to have. On the whole, master franchising can be a once in a life time business opportunity as it creates quite a decent income opportunity along with a status of representing or owning an international brand for your country. However, in order to get the highest chance for success, it is important to find the best match for your skills and interests and co-relate that with what is acceptable for your country and what will succeed now....
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