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Ebooks are wild animals that need to be tamed
Ebook composition requires a professional obedience trainer... someone who knows how to get the words to stand up and beg to be read, and fed into the brain. Clarity, simplicity and laser-targeted focus are basic to the success of an ebook. In this article, I will demonstrate how to transform a complex piece of writing to one that will serve as the introduction to an ebook.

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Serial cereal branding
They’re Grrreat! What is claimed as the first all cereal café recently opened in the United States. Cereality demonstrates effective emotional branding, and how brand strategy is so much more than developing a new tagline or slogan.
How to Green a Restaurant, pt. 1: Ike's Quarter Cafe
Are you considering being a green restaurant? Consider the example of Ike’s Quarter Cafe, a New Orleans style restaurant in the gold rush era town of Nevada City, California. When I mentioned to my hair stylist yesterday that I would be writing about it, she said, “Oh really? I had no idea they were a green restaurant. I just thought they had good food.” Exactly.
How to Green a Restaurant, pt. 2: Eco Serviceware, What Works
Welcome to part 2 of our restaurant greening guide. If you recall from part 1 of this series, I wrote about Ike’s Quarter Cafe, a restaurant that has found a great balance of quality food, sustainability in their facilities, and a wonderful experience. For those of you considering greening your restaurant, or just in search of ways to make eating a less impactful experience, this week we focus on that which goes around the food. As in the utensils, cups, bowls, plates, and even the foil.
The Little Touches That Matter
I’ve been noticing a growing trend of restaurant dining inconsistencies. For example, the Station House Cafe makes a point to talk about how much it supports the local economy, uses the freshest organic ingredients, and is environmentally friendly...
Aromas Franchise Opens First Outlet at Hiranandani Powai, Mumbai
Australia-based coffee chain, Aromas has launched first café lounge at Hiranandani Powai in Mumbai. Aromas has tied up with Ideal Hospitality Pvt Ltd (IHPL). With a seating capacity of 90 people and a live kitchen, Aromas is spread across 2000 sq ft and offers ground coffee and teas from around the world. Besides, wine, pre cooked food and wine are also served.
Papa Bello to acquire Indian Concept, to franchise eventually
Feb. 2, 2010) Papa Bello Enterprises Inc., the operator or franchisor of about 20 Papa Bello Pizza restaurants, is continuing its buying spree with the planned acquisition of Royal India Express, a fast-casual Indian concept in San Diego. Last October Papa Bello acquired Pastore's of Rosedale Inc., a Baltimore-based restaurant, deli and bakery concept, and Kebab Cafe, a quick-service operation specializing in Middle Eastern food in La Jolla, Calif. Pastore's two outlets generated revenues of about $1.4 million in 2009, the company said.
Internet Based Home Business – You have to read this if you want success!
There are many scams on the internet and everyone you talk to will have a story of how they have been ripped off and lost money on the internet. Unfortunately this is what gives the internet marketing industry a bad name. Having said that there are many legitimate home based business opportunities on the internet where people are earning a very good income.

Eleven Tips for a Successful Internet Marketing Video Campaign By Ed Primeau
Businesses are looking to the Internet for marketing and promotion today instead of newspaper, radio and television. The Internet is a quick, affordable and effective tool for growing your business. Plus, the Internet provides accurate measurable results. Internet video is the best way to showcase your business and this article will provide you with useful tips and techniques when producing your Internet Video.
What Is Foursquare?
You might think Foursquare is just another social networking site It looks to me like it’s the newest hot thing out there. This is a great tool for all of the social media people. It lets you share tips on coffee shops, bars or anyplace else. If you were to go to a café and ‘check in’ on the site . This then leaves your location for friends to join you.

Carving Corporate Slogans
‘Love all. Serve all.’ The Hard Rock Café slogan sticks like taffy on our minds upon our enthusiastic exit from the rock-themed restaurant. The anecdotal origin of this slogan was that the founders of HRC asked the late-spiritual guru, SB for some kind words and the latter scribbled these words on a piece of paper.
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